SEO Manager – Organic Growth & E-commerce

Company: Action Tour Guide

Location: Marol, Andheri East, Mumbai

Employment Type: Full-time, in-office

Experience Required: Min 5 years in end-to-end SEO.

Working Hours: 12:00 PM to 9:00 PM IST

⭐ Location Requirement: Candidates must currently reside within approximately 5–8 km of Marol, Andheri East, or be willing to relocate to this area before joining.

About Action Tour Guide

• Action Tour Guide is a travel technology company offering self-guided audio tours for iconic road trips, national parks, cities, and historic destinations across the United States and international markets.
• We are looking for an experienced and hands-on Senior SEO Manager to lead the organic growth strategy for our e-commerce website.
• This role is not limited to keyword research, audits, reporting, or recommendations. The selected candidate will be responsible for identifying opportunities, diagnosing technical and content-related problems, coordinating implementation with developers and content teams, validating fixes, and delivering measurable improvements in organic traffic, conversions, and revenue.

Key Responsibilities:-

Organic Growth Strategy

• Develop and execute the organic search strategy for Action Tour Guide’s e-commerce website.
• Increase qualified non-branded traffic, transactions, and organic revenue.
• Identify growth opportunities across tour pages, destination pages, category pages, comparison pages, itinerary pages, and travel-planning content.
• Conduct keyword research, competitor analysis, content-gap analysis, SERP analysis, and organic market-share reviews.
• Build quarterly SEO roadmaps based on commercial impact and business priorities.
• Improve visibility across Google Search, Google Images, Discover, AI Overviews, AI Mode, Bing, and other AI-assisted search platforms.

Google Core Updates Readiness

• Ensure the website addresses the requirements and quality signals associated with the latest Google Core Updates, Spam Updates, and Search Essentials.
• Monitor traffic and ranking changes during and after major Google algorithm updates.
• Diagnose whether performance declines are related to content quality, technical SEO, website architecture, authority, user experience, indexing, or competitor improvements.
• Create and execute recovery plans for pages or sections affected by algorithm updates.
• Ensure that website content is helpful, original, accurate, experience-led, and written primarily for travelers.
• Identify and improve or remove thin, outdated, repetitive, templated, or low-value content.
• Ensure that AI-assisted content is independently reviewed, fact-checked, and enhanced with genuine travel expertise and original value.

Technical SEO

• Conduct regular technical SEO audits and convert findings into prioritized development tasks.
• Work directly with the website and engineering teams to ensure that technical issues are resolved correctly and on time.
• Validate all technical fixes before they are marked as complete.
• Identify and resolve issues related to:

Crawling & Indexation

XML sitemaps

Robots.txt

Meta robots directives

Canonical tags

Redirects and redirect chains

Broken links

Duplicate pages

URL structures

JavaScript rendering

Server-side rendering

Mobile-first indexing

Pagination

Faceted navigation

Parameter URLs

Crawl depth

Orphan pages

Internal linking

Website architecture

HTTP status codes

• Diagnose Google Search Console issues such as:

Crawled – currently not indexed

Discovered – currently not indexed

Duplicate without user-selected canonical

Soft 404

Redirect errors

Server errors

• Review website releases, redesigns, migrations, URL changes, and new features before and after launch.
• Ensure that SEO requirements are considered during development rather than added after launch.

E-Commerce SEO

• Improve organic visibility and conversions for tour, destination, category, bundle, and comparison pages.
• Optimize titles, meta descriptions, headings, product descriptions, inclusions, pricing information, FAQs, images, reviews, and calls to action.
• Ensure that important commercial pages satisfy both search intent and purchase intent.
• Identify and resolve keyword cannibalization, overlapping page intent, duplicate product content, and weak category structures.
• Improve internal links between travel-planning content and relevant tour products.
• Implement and validate relevant structured data, including:

Product

Offer

AggregateRating

Review

Breadcrumb

Organization

Article

FAQ, where eligible

• Work with the product and website teams to improve organic conversion rates without compromising content quality or usability.

Content Quality and E-E-A-T

• Develop SEO content briefs based on search intent, traveler needs, commercial value, and competitor gaps.
• Guide writers and editors in creating original and experience-led travel content.
• Strengthen Experience, Expertise, Authoritativeness, and Trust across the website.
• Ensure important content includes appropriate:

Author information

Reviewer information

First-hand route or destination knowledge

Last reviewed or verified dates

Reliable sources and citations

Accurate logistical and travel information

Clear editorial responsibility

• Establish content standards for tour pages, destination guides, itineraries, comparison pages, FAQs, and travel-planning resources.
• Conduct content audits to determine which pages should be improved, consolidated, redirected, repositioned, or removed.
• Build a structured content-refresh program based on performance, accuracy, seasonality, and traveler requirements.
• Prevent keyword stuffing, superficial rewrites, copied content, and content created only to increase the number of indexed pages.

Website Performance and User Experience

• Work with engineering to improve Core Web Vitals and overall website performance.
• Identify issues affecting:

Largest Contentful Paint

Interaction to Next Paint

Cumulative Layout Shift

Mobile usability

Page speed

Image optimization

JavaScript execution

Third-party scripts

Navigation and usability

• Ensure that important SEO content is available in crawlable HTML.
• Prevent valuable content from being unnecessarily hidden behind tabs, sliders, scripts, or user interactions.
• Balance search performance, design, content quality, usability, and conversion requirements.

Reporting & Accountability

• Prepare weekly and monthly SEO performance reports for management.
• Track performance using Google Search Console, GA4, SEMrush or Ahrefs, Screaming Frog, PageSpeed Insights, Looker Studio, and other relevant tools.
• Measure:

Organic revenue

Organic transactions

Non-branded clicks and impressions

Qualified organic sessions

Organic conversion rate

Search visibility

Priority keyword rankings

Indexed versus submitted pages

Technical SEO health

Content performance

Competitor market share

• Separate branded traffic growth from genuine non-branded SEO growth.
• Investigate unexpected traffic, ranking, revenue, or indexing changes instead of only reporting them.
• Maintain an SEO issue tracker with clear priorities, owners, deadlines, and validation criteria.

Required Experience & Skills

• Minimum 5 years of hands-on SEO experience.
• Experience managing SEO for e-commerce, travel, marketplace, publishing, or other large content-driven websites.
• Demonstrated success in increasing non-branded organic traffic, conversions, and revenue.
• Experience diagnosing or recovering websites affected by Google Core Updates or Spam Updates.
• Strong knowledge of technical SEO, crawling, rendering, indexing, canonicalization, redirects, internal linking, structured data, and website architecture.
• Strong understanding of e-commerce SEO and commercial search intent.
• Experience working directly with developers and validating technical implementations.
• Ability to review HTML, HTTP responses, JavaScript-rendered content, structured data, and server-side versus client-side rendering.
• Advanced working knowledge of:
• Google Search Console
• Google Analytics 4
• SEMrush or Ahrefs
• Screaming Frog
• PageSpeed Insights
• Strong understanding of content quality, E-E-A-T, people-first content, and the risks associated with low-quality AI-generated content.
• Ability to translate data into prioritized actions and measurable business outcomes.
• Strong written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple SEO initiatives and coordinate implementation across teams.

Contact Person

• Please submit your updated resume to manoj@actiontourguide.com