SEO Manager

Job Description – SEO Specialist

Position: SEO Specialist

Department: Marketing

Location: Chandigarh

Working Days: Monday to Saturday

Working Hours: 10:00 AM – 6:30 PM

Job Summary

We are looking for a results-driven SEO Specialist to improve our website's organic search performance and manage our Google Business Profiles (GMB) across multiple locations. The ideal candidate should have hands-on experience in on-page SEO, off-page SEO, technical SEO, and local SEO.

Key Responsibilities

• Develop and implement on-page, off-page, technical, and local SEO strategies.
• Conduct keyword research and competitor analysis.
• Optimize website content, meta tags, URLs, and internal linking.
• Monitor website performance using Google Analytics and Google Search Console.
• Identify and resolve technical SEO issues.
• Build high-quality backlinks using ethical SEO practices.
• Manage and optimize Google Business Profiles (GMB) for all company locations.
• Update business information, services, products, posts, and photos on GMB.
• Monitor and respond to customer reviews.
• Improve local search rankings and visibility.
• Track keyword rankings, website traffic, and local SEO performance.
• Prepare weekly and monthly SEO performance reports.
• Coordinate with the content, design, and development teams to implement SEO best practices.

Required Skills

• Strong knowledge of On-Page, Off-Page, Technical, and Local SEO.
• Experience managing multiple Google Business Profiles.
• Proficiency in Google Analytics, Google Search Console, and Google Business Profile.
• Experience with SEO tools such as SEMrush, Ahrefs, Moz, or Screaming Frog.
• Basic understanding of HTML, CSS, and WordPress is an advantage.
• Strong analytical and communication skills.

Qualifications

• Bachelor's degree in Marketing, IT, Computer Science, or a related field.
• 4–7 years of relevant SEO experience.

Key Performance Indicators (KPIs)

• Increase in organic website traffic.
• Improvement in keyword rankings.
• Growth in organic leads and conversions.
• Better local search rankings and Google Business Profile performance.
• Increase in calls, direction requests, and website visits through GMB.
• Timely completion of SEO tasks and reporting.

Pay: ₹38,000.00 - ₹47,000.00 per month

Work Location: In person