SEO Manager

Job Title: SEO Manager (Web & App)

Role Summary

Crossing Hurdles is a global recruitment firm. We’re hiring a hands-on SEO Manager for our client to drive end-to-end organic growth across Web and Mobile App platforms. This role will own the SEO roadmap from strategy to execution across traditional search and emerging AI-led discovery (ChatGPT, Generative Search, SGE).

Key Responsibilities

• Own and execute the SEO strategy to drive organic traffic, installs, and bookings
• Conduct keyword research across informational, commercial, and conversational queries
• Optimize on-page elements, landing pages, route pages, and blogs for search intent and AI readability
• Manage technical SEO: site audits, indexing, crawlability, page speed, sitemaps, and redirects
• Drive AI/SGE optimization using structured content, FAQs, and schema markup
• Lead App Store Optimization (ASO) for Google Play & Apple App Store (keywords, metadata, creatives, CVR)
• Build authority and backlinks to strengthen brand trust signals
• Track and report performance using GA4, Google Search Console, Semrush, etc.

Requirements

• 4–8 years of hands-on SEO experience (Web + App preferred)
• Strong expertise in Technical, On-Page, and Content SEO
• Experience with AI-led SEO / Generative Search optimization
• Proficiency in GA4, Semrush, Screaming Frog, PageSpeed Insights
• Experience in travel, mobility, marketplaces, or consumer internet is a plus

Success Metrics

• Growth in organic traffic and AI-driven visibility
• Higher rankings for high-intent travel/route keywords
• Increase in organic app installs and bookings