SEO Expert (Agency Experience Required)

SEO Expert

(Agency Experience Required) (retail and consumer-focused businesses)

Location: Chennai (On-site)

Company: Eskimo Advertising Factory

Experience: 3–8 Years

About Eskimo Advertising Factory

Eskimo Advertising Factory is one of Chennai's leading advertising agencies with over 18 years of creative excellence. We specialize in:

• Television
• AI Ad Films
• Corporate Films & Music Videos
• Digital Marketing
• Product Photography
• Branding & Creative Strategy
• Social Media Marketing

We help businesses build powerful brands and generate measurable growth through creative storytelling and performance-driven digital marketing.

Why Join Us?

• Work with one of Chennai's leading advertising agencies, serving diverse consumer brands.
• Collaborate with filmmakers, designers, content writers, photographers, and digital marketing experts.
• Handle exciting SEO projects across multiple industries.
• Opportunity to build long-term organic growth strategies for well-known retail brands.
• A collaborative environment that encourages continuous learning and innovation.

Position Overview

We are looking for an experienced SEO Expert who has worked in a digital marketing agency or advertising agency, managing SEO campaigns for retail and consumer-focused businesses.

The ideal candidate should have hands-on experience improving search engine rankings, driving organic traffic, generating qualified leads, and increasing online visibility for businesses in highly competitive industries.

This role is NOT suitable for candidates whose experience is primarily in SaaS, IT, Software, ERP, or B2B Technology companies.

Mandatory Experience

Candidates must have experience working in a Digital Marketing Agency or Advertising Agency.

They should have managed SEO projects for industries such as

• FMCG
• Retail Brands
• Textile & Fashion
• Jewellery
• Home Appliances
• Consumer Electronics
• Real Estate
• Healthcare
• Education
• Hospitality
• Restaurants
• Automobile
• Lifestyle Brands
• Local Businesses

We Are NOT Looking For

This role is not suitable if your primary SEO experience is in

• SaaS Companies
• IT Services
• Software Products
• ERP Products
• Cloud Services
• Cyber Security
• B2B Technology
• Enterprise Software

Please apply only if you have experience optimizing websites for consumer-facing retail brands and local businesses.

Key Responsibilities

• Develop and execute comprehensive SEO strategies.
• Conduct keyword research based on business goals and search intent.
• Perform detailed website SEO audits and competitor analysis.
• Optimize website structure, URLs, metadata, schema markup, and internal linking.
• Improve Core Web Vitals and overall website performance.
• Execute on-page and technical SEO best practices.
• Build high-quality backlinks using ethical white-hat SEO techniques.
• Optimize Google Business Profile (Google Business Profile) for local SEO.
• Monitor keyword rankings, traffic, conversions, and organic growth.
• Collaborate with content writers to create SEO-friendly blogs, landing pages, and website content.
• Work closely with developers to resolve technical SEO issues.
• Prepare monthly SEO performance reports with actionable insights.
• Stay updated with Google's latest algorithm updates and SEO best practices.

Required Skills

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Local SEO
• Keyword Research
• Competitor Analysis
• Link Building
• Google Search Console
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Business Profile Optimization
• Screaming Frog SEO Spider
• Ahrefs
• SEMrush
• Moz
• Schema Markup
• Core Web Vitals
• HTML & CSS (Basic Understanding)
• WordPress SEO
• Shopify SEO
• SEO Reporting & Analytics

Preferred Qualifications

• 3–8 years of SEO experience.
• Minimum 2 years of experience in a digital marketing or advertising agency.
• Proven success in improving rankings for competitive retail keywords.
• Strong understanding of Google's ranking factors and algorithm updates.
• Experience handling multiple client websites simultaneously.
• Excellent analytical, reporting, and communication skills.
• Google SEO certifications are an added advantage.

What Success Looks Like

You will play a key role in helping our clients achieve

• Higher Google rankings
• Increased organic traffic
• More qualified leads
• Improved local search visibility
• Better website performance
• Sustainable long-term business growth

Salary

Best in the Industry (Based on skills and experience)

How to Apply

Please apply only if you have agency experience handling SEO for retail and consumer brands.

Applications will be given preference if you have worked with

• FMCG
• Textiles & Fashion
• Jewellery
• Home Appliances
• Retail Chains
• Real Estate
• Healthcare
• Consumer Products
• Local Businesses

Candidates whose experience is primarily in SaaS, IT, Software, ERP, or B2B Technology SEO will not be considered.