SEO Content Specialist

Responsibilities

Content creation:– Write long-form articles (800 to 1,500 words) across B2B, SaaS, education, and enterprise software sectors

• Write web page copy, landing pages, service pages, and product feature pages
• Write LinkedIn posts, WhatsApp broadcast content, and email newsletter copy
• Write meta titles, meta descriptions, and alt text as part of every piece you publish
• Research each topic thoroughly before writing - understand the audience, the intent, and the competition

SEO execution

• Do keyword research using free and paid tools (Google Keyword Planner, Ubersuggest, Ahrefs, or similar)
• Build and maintain a content calendar based on keyword opportunities for each client
• Optimise existing pages for on-page SEO - headings, internal linking, page speed recommendations, schema markup
• Track rankings and organic traffic weekly in Google Search Console and GA4
• Identify gaps and new opportunities based on data, not just instinct

Publishing and coordination– Publish content independently on WordPress or any CMS used by the client

• Coordinate with designers for images, infographics, and creatives when needed
• Share a weekly update on what was published, what is in progress, and what the numbers show
• Flag problems early - if a page is not ranking, a deadline is at risk, or a brief is unclear

What we are looking for

✓ 2 to 3 years of content writing experience, preferably for a B2B company or educational institution

✓ Working knowledge of SEO - keyword research, on-page optimisation, meta writing, internal linking

✓ Comfortable using Google Search Console and GA4 to track performance

✓ Able to write clearly in English without heavy editing - grammar, structure, and clarity matter

✓ Can publish on WordPress independently - uploading, formatting, and optimising before hitting publish

✓ Organised and reliable - meets deadlines, flags problems early, does not need to be chased

Good to Have

• Experience writing for education, SaaS, or enterprise software sectors
• Familiarity with Ahrefs, SEMrush, or Ubersuggest
• Basic understanding of LinkedIn content for B2B audiences
• Has used AI tools (ChatGPT, Claude) for research or first drafts - but can write independently too
• Some exposure to email marketing or newsletter content

Pay: ₹300,000.00 - ₹500,000.00 per year

Benefits

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person