SEO & Content Growth Specialist

As an SEO & Content Growth Specialist (Consultant), your main role will be to strengthen the current SEO execution and gradually develop a more structured, growth-oriented approach to search and content across client accounts. The role will require you to focus on strong fundamentals of SEO and content while contributing to better planning, performance improvement, and future‑ready practices. This position is ideal for someone looking to transition from execution to strategic thinking while collaborating closely with an agency team.

Key Responsibilities

• Conduct keyword research and mapping
• Optimize website pages including meta tags, content, and internal linking
• Ensure SEO best practices are implemented across client websites
• Create clear content briefs for SEO‑driven pages
• Assist in developing content plans based on search opportunities
• Guide the development of blog topics, landing pages, and basic content clusters
• Ensure content aligns with search intent and brand voice
• Perform audits for crawlability, indexing issues, and broken links
• Monitor basic Core Web Vitals
• Coordinate with developers for fixes
• Have a basic understanding of site structure and schema (preferred)
• Track and monitor organic traffic, keyword rankings, and basic lead/conversion indicators
• Prepare monthly reports with insights and action points
• Utilize tools like GA4, Google Search Console, and SEO tools effectively
• Support backlink efforts through directory submissions, basic outreach, and listings
• Track backlink profile and domain strength
• Stay updated on AI‑driven search trends, voice and video SEO
• Begin experimenting with new opportunities where relevant
• Work closely with internal teams for execution
• Support in explaining SEO performance to clients when required
• Ensure timely delivery of tasks and outputs

Skills & Requirements

• 35 years of experience in SEO (agency experience preferred)
• Strong understanding of on‑page SEO and content alignment
• Basic knowledge of technical SEO
• Familiarity with tools such as GA4, Google Search Console, Ahrefs, SEMrush, Screaming Frog
• Ability to derive actionable insights from data
• Strong communication and coordination skills
• Willingness to learn, experiment, and grow

Key Result Indicators (KRI)

• Organic Traffic Growth: Improvement in organic traffic across client websites
• Keyword Performance: Increase in keywords ranking in Top 10 / Top 20
• Website Health: Reduction in technical issues and errors
• Content Performance: Improvement in traffic and rankings for SEO‑led content
• Reporting & Delivery: Timely submission of reports and quality of insights and recommendations
• Ownership & Efficiency: Ability to manage assigned work independently and proactive approach to improvements

Please note that the compensation will be as per industry standards.