SEO Associate (2–3 Years Experience)

SEO Associate

JOB DESCRIPTION

Experience Required: 2–3 years

Department: Digital Marketing / SEO

Location: Lower Parel, Mumbai [Work-From-Office – 5 days a week]

Employment Type: Full-time

About The Role

• We are looking for a driven SEO Associate to support and execute search engine optimisation strategies across a diverse portfolio of client accounts.
• The ideal candidate is hands-on with on-page SEO, confident in link-building, and comfortable diagnosing site issues through audits.

Key Responsibilities

• Plan and execute backlink generation campaigns using ethical, white-hat outreach and link-building techniques.
• Perform on-page SEO tasks, including meta title and description optimisation, header structuring, internal linking, image alt text, and content optimisation.
• Conduct SEO audits to identify technical, on-page, and structural issues, and recommend actionable fixes.
• Carry out keyword research and mapping to support content and ranking objectives.
• Monitor keyword rankings, organic traffic, and performance metrics, and report findings clearly.
• Support online reputation management (ORM) efforts by monitoring brand mentions, managing reviews, and helping maintain a positive brand presence across search and social platforms.
• Leverage Reddit and other community platforms to build brand visibility, engage in relevant discussions, and support link-building and content amplification.
• Collaborate with content, design, and account teams to implement SEO recommendations.
• Stay current with search engine algorithm updates and evolving SEO best practices.

Required Skills & Qualifications

• 2–3 years of hands-on SEO experience, preferably in an agency or multi-client environment.
• Proven experience in backlink generation and off-page link-building strategies.
• Strong working knowledge of on-page SEO tasks and best practices.
• Good understanding of SEO audits — technical, on-page, and content-level.
• Hands-on experience with online reputation management (ORM) — review monitoring, brand mention tracking, and reputation-building tactics.
• Practical experience using Reddit for brand engagement, community participation, and content promotion, with an understanding of platform etiquette and best practices.
• Familiarity with SEO tools such as Google Search Console, Google Analytics (GA4), Screaming Frog, Ahrefs, SEMrush, or similar.
• Solid grasp of keyword research and competitor analysis.
• Good analytical, communication, and reporting skills.

Good To Have

• Exposure to local SEO, e-commerce SEO, or multilingual/international SEO.
• Basic understanding of HTML and CMS platforms (e.g., WordPress).
• Awareness of AEO/GEO and emerging search trends.

Education

• Bachelor's degree in Marketing, Communications, IT, or a related field (or equivalent practical experience).