SEO / AEO / Digital Growth Specialist - Senior Executive

Job Title: Senior SEO / AEO / Digital Growth Specialist (Individual Contributor)

Location: Hyderabad- Work from Office

Experience: 8+ Years

Role Overview

We are looking for a high-impact, self-driven Senior SEO/AEO Specialist who will take complete ownership of organic growth for www.winfosolutions.com.

This is an individual contributor role requiring deep expertise in Search

Engine Optimization (SEO), Answer Engine Optimization (AEO), and Social Media

growth, with a strong focus on technical excellence, content strategy, and measurable

outcomes. This person will play a critical role in enhancing visibility,

improving search rankings, driving qualified traffic, and increasing inbound

leads through modern optimization techniques across web, content, and video

platforms.

Key Responsibilities

• SEO Strategy & Execution
• Own and drive end-to-end SEO strategy for www.winfosolutions.com
• Conduct comprehensive technical, on-page, and off-page optimization
• Develop and implement keyword strategies aligned with business goals
• Ensure website is 100% SEO compliant (crawlability, indexability, performance)
• Optimize site architecture, meta tags, schema markup, and internal linking
• AEO (Answer Engine Optimization)
• Implement strategies aligned with AI-driven search (Google SGE, ChatGPT, Bing AI, etc.)
• Optimize content for featured snippets, voice search, and zero-click searches
• Structure content for direct answers, FAQs, and semantic relevance
• Stay updated with evolving AEO algorithms and SERP trends
• Content & Blogging Strategy
• Define and execute blogging and content roadmap
• Collaborate or independently create SEO-optimized blogs, articles, and landing pages
• Ensure content aligns with high-intent keywords and search queries
• Improve content engagement, readability, and conversion
• Backlink & Authority Building
• Develop and execute high-quality backlink strategies
• Build domain authority through ethical link-building techniques
• Monitor and improve domain rating (DR) and authority metrics
• Analytics & Performance Tracking
• Monitor website performance using: Google Analytics (GA4), Google Search Console, SEMRush / Ahrefs / Similar Tools
• Identify traffic patterns, user behaviour, and optimization opportunities
• Generate insights and recommendations based on data-driven analysis
• YouTube SEO & Video Optimization
• Optimize official YouTube channel and video content
• Improve video discoverability, thumbnails, titles, tags, and descriptions
• Drive organic traffic from YouTube to website
• Align video strategy with keywords and audience intent
• Technical SEO Excellence
• Conduct audits for: Site speed & performance, Core Web Vitals, Mobile responsiveness, Broken links, redirects, and crawl issues
• Work with development teams (if needed) with minimal dependency mindset
• Tools & Automation
• Effectively utilize tools like: SEMRush, Ahrefs, Google Analytics,Search Console, Hotjar, Microsoft Clarity, etc.
• Identify automation opportunities to improve efficiency and scale

Must-Have Skills

Key Skills & Qualifications

• 8+ years of hands-on experience in SEO
• Deep understanding of technical SEO, on-page, and off-page optimization
• Proven experience in AEO and modern search optimization techniques
• Strong expertise in keyword research and intent mapping
• Solid knowledge of backlinks, domain authority, and ranking factors
• Experience optimizing YouTube channels and video SEO
• Strong analytical ability with tools like GA, SEMRush, Ahrefs, Search Console

Good-to-Have Skills

• Experience with WordPress or CMS platforms
• Ability to create or guide content, blogs, and articles
• Knowledge of basic HTML/technical debugging
• Familiarity with conversion optimization (CRO)

Behavioural Traits

• Highly self-motivated and ownership-driven
• Ability to work independently with minimal dependencies
• Execution-focused mindset with a “get things done” attitude
• Strong problem-solving and analytical thinking
• Continuous learner who stays updated with SEO/AEO trends

KPIs / Performance Metrics

Traffic & Visibility

• % increase in organic traffic
• Growth in keyword rankings (Top 3, Top 10)
• Increase in impressions & CTR (Search Console)

Business Impact

• Increase in qualified inbound leads / enquiries
• Conversion rate from organic traffic

Website Health

• Improvement in Core Web Vitals
• Reduction in crawl errors / technical issues
• Index coverage and health

Content Performance

• Blog traffic growth
• Engagement metrics (time on page, bounce rate)
• Number of featured snippets / AEO wins

Backlink & Authority

• Growth in Domain Rating / Authority
• Number and quality of backlinks acquired

YouTube Growth

• Increase in video views, watch time
• Growth in subscribers
• Traffic driven from YouTube to website

Why Join Us

• Opportunity to own and scale complete organic growth
• High visibility role with direct business impact
• Freedom to experiment with modern SEO + AI-driven AEO strategies