Senior Territory Sales Manager Inst & Horeca Surat

Channel Development & Business Growth - Build and expand the Institutional Channel, especially vending-based and direct supply accounts.

Identify, target, and onboard recent institutional clients including

HoReCa Channel

Clubs

Airports

Introduce Continental Coffee products in both vending and direct-use formats.

Expand distribution in non-vending segments with value-added product introductions. Team Management & Training - Recruit and lead a team of sales executives to penetrate and service institutional clients.

Conduct ongoing training and field coaching to ensure product knowledge and selling skills are aligned with business goals. Sales & Revenue Responsibilities - Drive primary and secondary sales in the territory.

Maintain healthy sales pipelines and customer engagement to meet monthly/quarterly targets.

Ensure timely collections and effective credit control mechanisms.

Regularly review sales performance and market potential.

Relationship

Management - Develop long-term relationships with administrators, purchase heads, facility managers, and decision-makers across targeted institutions.

Conduct product trials, vending demos, and service-based interactions to improve client retention and satisfaction.

Operational

Excellence - Manage distributor/partner networks to support institutional operations.

Ensure proper stock levels, order fulfilment, and service quality at all client locations.

Provide timely reports on sales activities, forecasts, and competitor movements. .