Senior SEO Specialists

Job description

Job Title: SEO and GEO Executives

Job Type: Full-time, Work from Office (WFO)

Location: Chhatarpur, New Delhi

Experience: 2-4 Years

Industry: Health & Wellness | Nutraceuticals

About Muditam

Muditam is a fast-growing wellness brand focused on delivering authentic, effective, and affordable health solutions. We combine the wisdom of Ayurveda with modern digital marketing strategies to build long-term customer relationships and drive sustainable business growth.

Role Overview

We are looking for an SEO & GEO Executive to drive organic growth and improve brand visibility across both traditional search engines and AI-powered search platforms. The ideal candidate should have hands-on experience in e-commerce SEO, content optimization, technical SEO, and emerging Generative Engine Optimization (GEO) practices.

Key Responsibilities

• Develop and execute on-page, off-page, and technical SEO strategies to improve organic traffic and revenue.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Optimize product pages, category pages, blogs, and landing pages for search visibility and conversions.
• Monitor website performance, indexing, crawlability, and Core Web Vitals.
• Implement internal linking strategies and improve website architecture.
• Track keyword rankings, traffic, and conversion metrics using SEO tools.
• Coordinate with content, design, and development teams to implement SEO recommendations.
• GEO (Generative Engine Optimization)
• Improve brand visibility across AI-powered search platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
• Create and optimize content that increases the likelihood of brand and product citations in AI-generated responses.
• Implement structured data and schema markup to enhance discoverability.
• Build topical authority through content clusters and entity-based content strategies.
• Monitor AI search visibility and identify opportunities for growth.

Requirements

• 2–5 years of experience in SEO, preferably with D2C or e-commerce brands.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with Shopify, WooCommerce, or similar e-commerce platforms.
• Proficiency in tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Google Keyword Planner.
• Understanding of schema markup and technical SEO best practices.
• Familiarity with GEO concepts and AI search ecosystems.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.