Senior SEO Specialist

Senior SEO Specialist (2–4 Years)

About Contify

Contify is a technology company that offers an AI-enabled Market and Competitive

Intelligence (MCI) platform to help professionals make informed decisions.

Contify helps organizations such as Ericsson, EY, Wipro, Deloitte, L&T, BCG, and MetLife

track information on competitors, customers, industries, and topics of interest. The

platform continuously monitors more than 500,000 sources in real time.

Contify is growing rapidly, has more than 200 people across two offices in India, and has

won Frost and Sullivan's Product Innovation Award for Market and Competitive

Intelligence Platforms.

Job Description

Contify is hiring a Senior SEO/GEO Specialist with 2–4 years of experience, preferably in

B2B SaaS, to lead organic growth through technical excellence, Programmatic SEO, and

next-generation search innovation.

This role is suited to someone with strong skills in Technical SEO, on-page optimization,

and AI-integrated search strategies such as AEO, GEO, and LLM-aware SEO.

The role partners with marketing, product, and design to build a future-ready organic

growth system for AI-first platforms and answer engines such as ChatGPT, Perplexity,

Google AI Overviews, Gemini, and Microsoft Copilot.

Key Responsibilities

Technical SEO

• Conduct advanced technical SEO audits covering crawlability, indexation,

JavaScript rendering, and log analysis.

• Optimize crawl budget, site architecture, Core Web Vitals, and internal linking for

both traditional search and AI-driven discovery.

• Implement structured data and schema to improve machine readability, rich

results, and AI extractability.

• Manage international and multilingual SEO, including hreflang, sitemaps, and

canonicalization.

• Collaborate with development teams on scalable SEO solutions using CMS,

headless frameworks, and modern front-end environments.

On-Page SEO and SXO

• Align metadata, content structure, and page architecture with entity-based and

semantic search practices.

• Improve UX signals through page speed, mobile-first optimization, accessibility,

and content clarity.

• Use A/B testing and behavioral analysis tools such as heatmaps and scroll-depth

tracking to improve engagement and conversion.

Content Strategy, AEO, and GEO

• Collaborate with the Marketing Lead and Visual Designer on content priorities and

execution.

• Develop SEO-friendly content for blogs, landing pages, guides, webinars, and

ebooks mapped to the B2B SaaS buyer journey.

• Build topic clusters and strengthen topical authority through structured content

planning.

• Structure content for Answer Engine Optimization using question-led headings,

concise answers, FAQ sections, and scannable formatting that supports AI

extraction.

• Apply Generative Engine Optimization best practices such as self-contained

sections, front-loaded insights, and content designed for AI overviews and

chat-style answers.

• Apply schema markup across key content types to support enhanced SERP

features, AI summaries, and zero-click visibility.

Programmatic SEO

• Design and implement Programmatic SEO frameworks that use templates and

structured datasets to generate high-value, long-tail landing pages at scale.

• Partner with product, data, and engineering teams to identify scalable data

sources such as industries, use cases, and competitor sets for pSEO initiatives.

• Create page templates and reusable content modules that maintain usefulness,

uniqueness, and strong search intent alignment.

• Prevent thin or duplicate content by setting quality controls, UX standards, and

internal linking rules across large page sets.

• Track indexation, traffic, conversions, and AI visibility for programmatic page

groups and iterate based on performance.

Analysis and Reporting

• Track SEO performance using GA4, Google Search Console, Microsoft Clarity,

Ahrefs, SEMrush, and similar tools.

• Build attribution models that connect SEO, AEO, GEO, and Programmatic SEO

efforts to pipeline and revenue.

• Identify SEO gaps, monitor competitor visibility, and uncover new opportunities

across search and AI answer surfaces.

• Report regularly on rankings, organic traffic, zero-click impressions, AI mentions

or citations, conversions, and ROI.

Future-Ready SEO and AI Integration

• Own a future-ready SEO roadmap aligned with LLMs, zero-click search, and

evolving AI search experiences.

• Optimize for AI-first platforms including ChatGPT, Perplexity, Google AI

Overviews, Gemini, and Copilot.

• Implement AEO and GEO strategies to improve visibility, recommendations, and

citations within generative interfaces.

• Monitor search and AI-answer volatility and adapt rapidly to algorithm, interface,

and platform changes.

Preferred Qualifications

• 2–4 years of hands-on SEO experience, ideally in B2B SaaS.
• Proven record of scaling organic traffic and improving qualified pipeline

contribution.

• Experience working on at least one Programmatic SEO initiative using datasets,

templates, and scalable page generation.

• Proficiency in HTML and CSS, with working knowledge of JavaScript for SEO

implementation.

• Strong technical SEO experience across JavaScript SEO, site migrations, Core Web

Vitals, and information architecture.

• Experience collaborating cross-functionally with product, content, sales, and

design teams.

• Familiarity with B2B SaaS metrics such as CAC, LTV, MRR, pipeline, and

attribution.

Tools And Skills

• Tools: GA4, GSC, Screaming Frog, Ahrefs, SEMrush, Microsoft Clarity, Surfer,

ContentKing, and AI visibility tracking tools where relevant.

• CMS: Strong experience with Webflow Editor and structured content workflows;

familiarity with WordPress and other CMS platforms.

• Programmatic SEO: Comfort with spreadsheets, taxonomy planning, templating

workflows, and basic data handling for scalable page creation.

• Link building: Outreach, backlink analysis, and authority growth through relevant

and trusted sources.

• Analytical strength in forecasting, reporting, and building SEO-led business cases.

Mindset

• Results-oriented and performance-driven.
• Comfortable in fast-paced SaaS or startup environments.
• Analytical problem-solver with strong ownership.
• Effective cross-functional communicator who can align SEO priorities with

product and go-to-market goals.

• Curious and adaptive, with a strong interest in the evolution of SEO, AI search, and

programmatic growth.

Success Metrics

• Growth in organic traffic, target keyword coverage, and long-tail search visibility

including programmatic clusters.

• Measurable contribution to leads, opportunities, and revenue from organic and

AI-driven channels.

• Improved visibility in answer engines and generative search experiences,

including citations and zero-click impressions.

• Demonstrable ROI from SEO and Programmatic SEO through pipeline growth.

Skills: seo,technical seo,programmatic seo