Senior Search Engine Optimization Executive

Roles & Responsibilities

• Implement on page and off page SEO strategies to achieve higher visibility on major search engines.
• Conduct comprehnsive keyword research to identify high-performing search terms and phrases
• Creating high-quality backlinks and identify new backlink opportunities to increase website traffic by conducting a competitor backlink analysis
• Perform SEO technical audits to identify URL architecture, page errors, content, navigational issues, and other factors that impact the technical performance of a website and resolve the issues
• Implement local SEO strategies to improve our visibility in specific geographic areas.
• Monitor and evaluate search performance on various metrics like website traffic, keyword ranking,user behaviour.& engagements and other technical parameters,
• Reach out to bloggers/publishers to publish content on their platforms and acquire high-quality backlinks.
• Work closely with the other team members on project development, timelines, and results to meet client goal
• Stay up-to-date with search engine algorithm updates and latest SEO trends.

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Skills & Requirements

• Excellent knowledge of search engine algorithms and ranking factors to increase organic traffic and improving SERPs.
• Familiarity with SEO tools such as Google Analytics & Google Webmaster Tools, Ahref, SEO Moz, SemRush, WebTrends and other relevant SEO reporting tools
• Strong analytical and problem-solving skills.
• Working knowledge of HTML and CSS, and JavaScript development and constraints.