Senior Performance Marketing Analyst

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Responsibilities

• Launching and optimizing pay-per-click campaigns on Facebook / Instagram / Linkedin / Google / Youtube and other digital platform for a range of clients.
• Create and manage keyword lists, audiences and placement targeting for Search, Display and Remarketing campaigns.
• Optimise Ad campaigns, including bid management, audiences, ad groups, quality scores and other major metrics.
• Analyze, track and optimize on an ongoing activities basis effective benchmarks for measuring the campaigns performance
• Studying & forecasting market needs, planning & executing product launches and campaigns.
• Help create PPC strategies including keyword research and analysis
• Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other initiatives.
• Work closely with the other team members to meet client goals.

Qualifications

• Bachelor's degree or equivalent
• Preferring candidates from Kerala with 3+yrs in PPC