Senior Executive – Salesforce CRM & Digital Marketing

Key Responsibilities

• Manage and optimise Salesforce capabilities, including Marketing Cloud, customer journeys, segmentation, and campaign automation.
• Support CRM initiatives to drive customer acquisition, engagement, retention, and loyalty.
• Coordinate Salesforce integrations with websites, retail channels, and digital marketing platforms.
• Execute digital marketing campaigns across SEO, SEM, social media, email, and paid media channels.
• Monitor campaign performance, analyse KPIs, and prepare ROI and performance reports.
• Manage website and online content to improve traffic, engagement, and conversions.
• Support planning and execution of marketing initiatives to increase brand awareness and sales across retail and online channels.
• Track market trends and competitor activities and recommend opportunities for improvement.

Eligibility Criteria

• Master's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 3–7 years of experience in Digital Marketing and CRM.
• Hands-on experience with Salesforce Marketing Cloud and CRM platforms.
• Strong understanding of email marketing, customer journeys, segmentation, and marketing automation.
• Working knowledge of Google Analytics, SEO, SEM, social media, and performance marketing.
• Proficiency in MS Excel and reporting tools.
• Strong analytical, communication, and stakeholder management skills.
• Experience in retail, beauty, luxury, FMCG, or e-commerce industries will be preferred.