Senior Content Writer

Brand: Suroskie

Location: Ghaziabad

Experience: 3-5 years

Working Days: Monday to Saturday

Working Hours: 11:00 AM 7:00 PM

Employment Type: Full-time

About the Role

We are looking for a highly creative and experienced Senior Content Writer who can go beyond basic content writing and bring strong ideas, storytelling, hooks and creative concepts to the table. The ideal candidate should have experience writing content for social media, short-form videos, influencer campaigns and performance marketing, with a strong understanding of what makes content engaging and high-performing.

This role will primarily focus on developing content ideas, scripts, hooks and creative concepts for Reels, UGC, influencer content and Meta Ads, while also contributing to LinkedIn content strategy for the brand and founders.

Key Responsibilities

• Develop fresh, unique and out-of-the-box content ideas for social media and marketing campaigns.
• Write engaging scripts for Reels, UGC, influencer content, brand videos and Meta Ads.
• Create strong scroll-stopping hooks, storytelling angles and CTAs.
• Develop multiple creative angles and script variations for performance marketing campaigns.
• Create innovative and conversion-focused concepts for Meta Ads and creative testing.
• Research social media trends, creators, competitors and consumer behaviour.
• Turn consumer insights and product benefits into relatable, engaging and high-performing content.
• Collaborate with the influencer marketing, performance marketing, design and creative teams.
• Maintain a strong pipeline of content ideas, hooks and creative references.
• Support the development and execution of LinkedIn content strategy for the brand and founders.
• Plan LinkedIn content pillars, post ideas and thought-leadership content to strengthen brand and founder presence.

Requirements

• 3–5 years of experience in content writing, copywriting, creative strategy or social media content.
• Strong experience in writing video scripts and short-form content.
• Excellent understanding of hooks, audience retention and social-first storytelling.
• Ability to generate original content ideas and creative concepts independently.
• Strong understanding of Instagram, Reels, creator content and digital trends.
• Experience or understanding of Meta Ads and performance creatives will be an added advantage.
• Excellent command of English and strong understanding of Hindi/Hinglish communication.
• Ability to write natural, conversational and relatable content.
• Strong research, observation and creative thinking skills.

Preferred Candidate

We are looking for someone who can take a simple brief and turn it into

• Multiple creative ideas
• Strong content angles
• Scroll-stopping hooks
• Engaging scripts
• Performance-focused ad concepts

If you are someone who constantly thinks of new ideas, understands why certain content performs well and enjoys experimenting with different hooks and storytelling formats, we would love to hear from you.

Note: Candidates with experience in D2C, beauty, skincare, fashion, lifestyle or consumer brands will be preferred.

Send the cv hr@suroskie.com

Mukesh Kumar- 8368984949.