Senior Associate, Email Marketing Specialist

You are looking for a Salesforce Marketing Cloud Email Senior Associate role within the Marketing Operations team of a company dedicated to creating a thriving ecosystem for accessible, high-quality, and sustainable healthcare for all. As a Salesforce Marketing Cloud Email Senior Associate, you will be responsible for email build and design, subscriber and data management, email delivery, and related analytics. Your key responsibilities will include:

• Designing, building, and executing daily email campaigns for transactional and promotional messages targeting prospects and/or customers
• Implementing brand guidelines and advising Marketers on email design and deployment
• Creating and maintaining email templates, content blocks, journey templates, and sender classifications and profiles
• Collaborating with the Email Experience team to align program goals with current email platform technology and capabilities
• Supporting email campaign strategy and execution, working with athenaIT in the development of automated email nurture campaigns
• Governing the Nurture and suppression logic in SFMC and proactively monitoring outbound email activations and campaigns
• Managing and maintaining process documents, updating them quarterly

To qualify for this role, you should have

• A Bachelor's degree in marketing, business, mathematics, computer science, or a related field
• Salesforce Marketing Cloud Email Specialist certification strongly preferred
• 4 years of hands-on professional experience in an email deployment role
• Knowledge of US CAN-SPAM regulations
• Proficiency in Marketing Cloud Server-Side Scripting Language AMPscript
• Proficiency in email development and design using HTML
• Proficiency in Excel
• Basic understanding of Salesforce CRM
• Basic understanding of Jira
• Experience with Microsoft SQL Server or Snowflake is a plus
• Strong written, verbal, and presentation skills
• Experience with a Customer Data Platform (CDP) a plus
• Strong problem-solving, analytical, and investigative skills
• Strong attention to detail and ability to deliver in a collaborative and fast-paced environment

About the company

The company's vision is to create a thriving ecosystem that delivers accessible, high-quality, and sustainable healthcare for all. The company culture values innovation, collaboration, and giving back to the community through various initiatives. The company offers a supportive and inclusive work environment with opportunities for personal and professional growth.

In addition to health and financial benefits, employees enjoy location-specific perks, commuter support, employee assistance programs, tuition assistance, and collaborative workspaces. The company sponsors events throughout the year, including book clubs, external speakers, and hackathons. Work-life balance is encouraged through flexibility and digital collaboration tools. You are looking for a Salesforce Marketing Cloud Email Senior Associate role within the Marketing Operations team of a company dedicated to creating a thriving ecosystem for accessible, high-quality, and sustainable healthcare for all. As a Salesforce Marketing Cloud Email Senior Associate, you will be responsible for email build and design, subscriber and data management, email delivery, and related analytics. Your key responsibilities will include:

• Designing, building, and executing daily email campaigns for transactional and promotional messages targeting prospects and/or customers
• Implementing brand guidelines and advising Marketers on email design and deployment
• Creating and maintaining email templates, content blocks, journey templates, and sender classifications and profiles
• Collaborating with the Email Experience team to align program goals with current email platform technology and capabilities
• Supporting email campaign strategy and execution, working with athenaIT in the development of automated email nurture campaigns
• Governing the Nurture and suppression logic in SFMC and proactively monitoring outbound email activations and campaigns
• Managing and maintaining process documents, updating them quarterly

To qualify for this role, you should have

• A Bachelor's degree in marketing, business, mathematics, computer science, or a related field
• Salesforce Marketing Cloud Email Specialist certification strongly preferred
• 4 years of hands-on professional experience in an email deployment role
• Knowledge of US CAN-SPAM regulations
• Proficiency in Marketing Cloud Server-Side Scripting Language AMPscript
• Proficiency in email development and design using HTML
• Proficiency in Excel
• Basic understanding of Salesforce CRM
• Basic understanding of Jira
• Experience with Microsoft SQL Server or Snowflake is a plus
• Strong written, verbal, and presentation skills
• Experience with a Customer Data Platform (CDP) a plus
• Strong problem-solving, analytical, and investigative skills
• Strong attention to detail and ability to deliver in a collabora