Sell Out Manager

Job Purpose

The Sell-Out Manager (SOM) in Consumer Goods and Electronics Industry will be responsible for driving Extended Warranty sales execution through Retailers on Electronics Products such as TV, AC, Refrigerator, Washing Machine etc. He/She will be responsible for market development, sales initiatives, ensuring visibility, and maximizing sell-out by onboarding dealer/distributors.

Salary: 6-7 LPA

Key Responsibilities

• Drive Sales of Extended Warranty across product groups and dealer accounts.
• Drive achievement of store-level sales targets in line with sales strategies.
• Enhance counter share at each store with maximizing attachment rate of Extended Warranties on electronic appliances.
• Appoint and onboard new dealers; ensure effective coverage and conversion.
• Build and maintain strong relationships with dealers/distributors to execute sell-out strategies effectively.
• Develop structured visit frequency for all dealers/distributors in his territory.
• Communicate pricing, schemes, and promotions to dealers/distributors in a timely
• manner.
• Ensure proper deployment and visibility of marketing collateral at dealers/distributors touchpoints.
• Monitor effective execution of in-store branding and display standards.
• Conduct monthly performance reviews with dealers/distributors and their In Store Promotors/Demonstrators (ISPs/ISDs)
• Train and mentor in-shop promoters and salesmen with adequate Extended Warranty related knowledge.
• Provide ongoing training, coaching, and support for queries of dealers/distributors and their employees.

Desired Candidate Profile

• Graduate (preferred: Business/Commerce/Marketing).
• 3–5 years of experience in consumer electronics / appliances industry, preferably in sales, retail activation, or channel management.
• Strong understanding of dealer-distributor-retailer ecosystem.
• Proficiency in MS Excel/PowerPoint for reporting and analysis.
• Willingness to travel across assigned markets.