Search and AI Visibility Analyst

Search and AI Visibility Analyst

Terbium Solutions Private Limited | Mumbai, India (Onsite, Full-Time) | 4+ Years Experience | Digital Marketing and Search & AI Visibility

About Terbium Solutions

Terbium Solutions is a performance-focused digital marketing agency working with leading brands across aviation, automotive, fintech, education, and travel. Our work spans SEO strategy, programmatic content, paid media, and emerging AI search visibility (AEO/GEO), helping brands stay discoverable wherever their audiences are searching, including on AI-powered platforms like ChatGPT, Gemini, and Perplexity.

About the Role

We are looking for a sharp, analytical Senior SEO & GEO Analyst to join our Mumbai team. In this role, you will be responsible for driving organic search performance and building AI-era visibility for a portfolio of regional and global clients. You will work across technical SEO, content strategy, keyword architecture, and Generative Engine Optimization (GEO), with a focus on ensuring our clients are cited, referenced, and recommended by AI systems, not just ranked on traditional SERPs.

This is a hands-on role for someone who is equally comfortable pulling a crawl report and writing a structured content brief, and who is genuinely curious about how search is evolving in the age of AI.

Key Responsibilities

SEO Strategy & Execution

• Develop and execute on-page, off-page, and technical SEO strategies across client websites
• Conduct in-depth keyword research, search intent analysis, and content gap mapping
• Perform regular technical audits (crawlability, indexation, Core Web Vitals, schema, rendering) and coordinate fixes with development teams
• Build and manage structured data / schema markup for enhanced SERP features

Generative Engine Optimization (GEO)

• Analyse how client brands and competitors are surfacing across AI-generated answers (ChatGPT, Gemini, Perplexity, Google AI Overviews)
• Develop citation engineering strategies by identifying content gaps, structural improvements, and authority signals that influence AI responses
• Track and report on brand visibility, mention rate, share of voice, and citation trends across LLM platforms
• Work with content and tech teams to optimise for answer relevance, entity coverage, and structured knowledge representation

Reporting & Insights

• Monitor and report on key SEO metrics including organic traffic, rankings, impressions, CTR, and conversions
• Build performance dashboards and monthly reports for client communication
• Translate data into clear, actionable recommendations for both client and internal stakeholders

Client & Cross-functional Collaboration

• Support client calls and reviews with prepared insights and roadmaps
• Coordinate with content writers, developers, paid media, and design teams to ensure SEO/GEO alignment across deliverables
• Stay current on algorithm updates, industry trends, and shifts in AI search behaviour

What We're Looking For

Must-Have

• 4+ years of hands-on SEO experience, ideally in an agency or multi-client environment
• Strong command of technical SEO across crawl management, log file analysis, rendering, and page experience signals
• Proficiency with SEO tools: Google Search Console, SEMrush / Ahrefs / Moz, Screaming Frog, Google Analytics 4
• Working knowledge of HTML, structured data (JSON-LD / Schema.org), and CMS platforms
• Experience in keyword research, content mapping, and on-page optimisation at scale
• Clear and confident written and verbal communication skills

Good to Have

• Exposure to GEO / AEO concepts with a solid understanding of how LLMs surface information and how content can be optimised for AI-driven answers
• Experience with programmatic SEO, particularly in travel, OTA, or financial services verticals
• Familiarity with tools like BrightEdge, Conductor, or AI search monitoring platforms
• Basic knowledge of Python or Excel for data processing and keyword analysis
• Experience managing or reviewing content briefs and SEO-led copy

Why Join Terbium

• Work on real, complex SEO and AI visibility problems for brands that matter
• Be part of a team that is actively shaping GEO/AEO as a service practice, ahead of the industry curve
• Collaborative, output-focused culture with room to own your work
• Exposure to international clients across GCC, Southeast Asia, and India
• Competitive compensation based on experience