Sales Manager- Switchgears/ Cables/Wire

Job Summary

The Assistant Sales Manager will be responsible for managing the overall operations, sales

performance, and profitability of SIS (Shop-in-Shop) and Kiosk channels. The role involves driving

sales growth, ensuring operational excellence, managing manpower, maintaining inventory

accuracy, and overseeing cash collection processes across all assigned locations.

Key Responsibilities

Sales & Profitability

• Drive sales achievement and revenue growth across SIS and Kiosk outlets.
• Monitor store-wise performance and implement action plans to achieve sales targets.
• Ensure overall profitability through effective cost and inventory management.
• Analyze sales trends and improve productivity and customer experience.

Store Operations

• Ensure smooth day-to-day operations.
• Maintain compliance with SOPs, VM standards, and operational guidelines.
• Coordinate with mall management, retail partners, and internal stakeholders.

Team Management

• Recruit, train, and onboard promoters and sales staff.
• Manage rosters, attendance, and weekly offs.
• Coach, monitor performance, and ensure service standards.

Inventory Management

• Maintain optimum inventory levels.
• Ensure stock receipt, transfers, reconciliation, and replenishment.
• Minimize stock losses and discrepancies.

Cash & Payments Report

• Ensure timely cash collection and deposit reconciliation.
• Monitor billing, POS operations, and compliance.

Reporting & Analysis

• Prepare daily, weekly, and monthly reports.
• Track KPIs: sales, conversion, ATV, stock cover, shrinkage, profitability.
• Provide business improvement insights.

Required Skills

• Sales and retail operations management.
• Team leadership and manpower planning.
• Inventory control and analytical skills.
• Communication and stakeholder management.
• MS Excel and retail reporting systems.

Qualification & Experience

• Graduate in any discipline (MBA preferred).
• 3–5 years of retail sales and operations experience managing SIS, kiosks, or multi-store formats.
• Experience in team handling, inventory management, and channel profitability management is
• essential.