Sales Account Manager (full time)

Key Account Manager – Franchise Sales Company Description

Great Britain Waffle is one of India's fastest-growing premium waffle café brands, dedicated to creating joyful and memorable experiences through freshly prepared, made-to-order waffles, pancakes, shakes, coffees and desserts.

Our menu features signature creations like Red Velvet Cream Cheese, Coffee Mocha Crunch, Triple Chocolate, Lotus Biscoff, Belgian Chocolate and many more, delivering exceptional taste with every visit.

At Great Britain Waffle, we believe warmth, quality and innovation are the ingredients of every great experience. With a rapidly expanding franchise network across India, we are looking for passionate professionals who want to build a rewarding career in franchise development.

The Key Account Manager – Franchise Sales is a full-time, on-site position based in Anand, Gujarat .

The primary responsibility of this role is to convert qualified franchise enquiries into successful franchise partnerships while maintaining strong relationships throughout the sales journey.

The Key Account Manager will own the complete franchise sales pipeline—from initial enquiry to agreement signing—while working closely with prospective franchise partners to understand their business goals, investment capabilities and preferred locations.

Manage the complete franchise sales lifecycle from enquiry generation to franchise agreement signing.

Build and maintain relationships with prospective franchise investors across India.

Conduct discovery calls, virtual presentations and in-person meetings with franchise prospects.

Explain the franchise business model, investment structure, ROI expectations and operational processes.

Qualify leads based on investment capability, timeline, business experience and location suitability.

Follow up consistently with prospects using CRM and lead management systems.

Coordinate with the management team for proposal approvals, territory allocation and commercial discussions.

Negotiate franchise commercial terms within company guidelines.

Prepare franchise proposals, investment plans and business presentations.

Maintain accurate sales forecasts and pipeline reports.

Achieve monthly and quarterly franchise sales targets.

Coordinate with legal, operations and training departments during onboarding.

Ensure a smooth transition from franchise sales to store launch.

Develop long-term relationships with franchise partners and provide post-signing support until store opening.

Track conversion ratios and continuously improve the sales process.

Attend franchise exhibitions, networking events and business meetings whenever required.

3–6 years of experience in Franchise Sales, Business Development, Key Account Management or B2B Sales.

• Proven track record of achieving sales targets.
• Experience handling high-value sales opportunities.
• Strong analytical and business planning skills.
• Comfortable using CRM software and Microsoft Excel.
• Bachelor's Degree in Business Administration, Marketing or related field.
• Experience in Food & Beverage, Hospitality, Retail, QSR or Franchise Development is highly preferred.

Franchise Development

B2B Sales

Sales Forecasting

CRM Management

Relationship Management

Territory Planning

Pipeline Management

Commercial Discussions

Financial Understanding

Customer Relationship Management

Key Performance Indicators (KPIs)

Monthly Franchise Sales Target

Number of Franchise Agreements Signed

Average Sales Cycle Duration

CRM Follow-up Compliance

Franchise Partner Satisfaction

Revenue Generated from Franchise Sales

Competitive Salary

Attractive Performance Incentives

Monthly & Quarterly Sales Bonuses

Career Growth Opportunities

Opportunity to work with one of India's fastest-growing dessert brands

Join a brand that is redefining India's waffle café experience. As we continue expanding across the country, you'll play a key role in helping entrepreneurs build successful businesses while contributing to one of India's most exciting franchise growth stories. If you're passionate about sales, entrepreneurship and building lasting business relationships, we'd love to hear from you.