Retention Marketing Manager - Analytics

Location: Hyderabad

We're hiring for a leading D2C Beauty & Personal Care Brand and are looking for a Retention Marketing Manager who thrives at the intersection of marketing, customer analytics, and technology.

If you enjoy using data to understand customer behavior, optimize customer journeys, and drive repeat purchases, this is an opportunity to work on high-impact retention initiatives that directly influence business growth.

This role is ideal for professionals with 4+ years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing within a D2C, E-commerce, Consumer Internet, Beauty, Personal Care, Retail, or Subscription business.

What you will do

As a Retention Marketing Manager, you will own the complete customer lifecycle—from onboarding and engagement to retention, loyalty, and reactivation. You'll leverage customer insights, marketing automation, and analytics to create personalized experiences that improve customer engagement and maximize lifetime value.

You'll collaborate with Product, Growth, Analytics, Engineering, and Marketing teams to build scalable CRM programs that deliver measurable business results.

What we're looking for

• 4+ years of experience in Retention Marketing, CRM, Lifecycle Marketing, or Growth Marketing.
• Experience working with a D2C brand is mandatory.
• Hands-on experience with CleverTap is mandatory.
• Strong SQL skills for customer analytics, segmentation, and campaign reporting.
• Experience in customer segmentation, cohort analysis, funnel analysis, and A/B testing.
• Strong understanding of marketing automation and customer journey orchestration.
• Experience using Google Data Studio (Looker Studio) or similar reporting tools is preferred.
• A data-driven mindset with excellent analytical and problem-solving abilities.

You will responsible for

• Designing and optimizing customer lifecycle journeys.
• Building personalized CRM campaigns using CleverTap.
• Driving customer retention, engagement, and repeat purchases.
• Creating automated marketing workflows.
• Performing SQL-based customer analysis and campaign reporting.
• Identifying growth opportunities through customer behavior analysis.
• Improving campaign performance through continuous testing and optimization.

Success in This Role Will Be Measured By

• Customer Retention
• Repeat Purchase Rate
• Customer Lifetime Value (CLTV)
• Churn Reduction
• Campaign ROI
• Customer Engagement
• Conversion Rate
• Revenue Generated from CRM Campaigns

We're looking for someone who enjoys solving business problems with data and can answer questions like:

• Why are customers dropping off?
• How can we improve customer retention?
• Which customer segments deliver the highest lifetime value?
• How can lifecycle automation increase engagement and revenue?
• What experiments can improve campaign performance?

If you're passionate about building meaningful customer experiences through CleverTap, SQL, analytics, and lifecycle marketing, we'd love to hear from you.

Apply Here: ;https://ats.machanx.com/apply.html?job=7ea27e08136fe4d4b0

Or share your updated resume along with your Current CTC, Expected CTC, and Notice Period at hr@machanx.com.