Regional Content Specialist & Social Media Manager (Tamil & English)

About the job

We are looking for a Regional Content Specialist & Social Media Manager who is equally strong in Tamil and English, with a deep understanding of regional audiences in Chennai and beyond. This role focuses on building, growing, and scaling brands through high-quality, platform-native content across Facebook, Instagram, and YouTube.

This role is ideal for someone who can seamlessly switch between Tamil and English storytelling, manage the full content lifecycle, and execute fast-paced social media initiatives. You should be hands-on with pre-production, on-site production, post-production coordination, and backend social media operations, while driving organic growth and long-term brand building.

Responsibilities

1.⁠ ⁠Plan, create, and execute content in Tamil and English across Facebook, Instagram, and YouTube (short-form & long-form)

2.⁠ ⁠Own end-to-end content execution — ideation, scripting, pre-production planning, shoot execution, and post-production coordination

3.⁠ ⁠Create and scale short-form content (Reels, Shorts, FB videos), podcasts, and social-first video formats

4.⁠ ⁠Write scripts, captions, hooks, and CTAs in both Tamil and English based on platform and audience behavior

5.⁠ ⁠Manage on-site shoots including talent coordination, shot planning, timelines, and rapid execution

6.⁠ ⁠Coordinate with editors, designers, creators, and marketing teams to ensure smooth workflows and timely delivery

7.⁠ ⁠Develop a strong eye for thumbnails, visuals, titles, and platform-native storytelling

8.⁠ ⁠Grow and scale social media channels organically using trends, insights, and performance data

9.⁠ ⁠Build and maintain brand voice consistency while adapting tone across Tamil and English audiences

10.⁠ ⁠Handle backend social media operations including scheduling, publishing, community management, and cross-team coordination

Qualifications

1.⁠ ⁠Strong proficiency in Tamil and English (spoken and written)

2.⁠ ⁠Proven experience managing Facebook, Instagram, and YouTube channels for regional or bilingual brands

3.⁠ ⁠Hands-on knowledge of pre-production, production, and post-production processes

4.⁠ ⁠Experience creating short-form video content, podcasts, and social-first formats

5.⁠ ⁠Strong understanding of thumbnails, visual storytelling, and social media brand building

6.⁠ ⁠Comfortable managing on-site shoots and working in fast-paced execution-driven environments

7.⁠ ⁠Detail-oriented, self-driven, and capable of coordinating between multiple teams and stakeholders

8.⁠ ⁠Deep awareness of Tamil culture, regional trends, and English digital content best practices