Purpose of The Role

We are looking to appoint an cutting-edge Product Manager for our Pharma Business who will work closely with THERAPY MANAGER to develop and execute an appropriate marketing strategy and nurture and grow the assigned brands.

Therapy areas -Dermatology and Pure herbs

Therapy / Product Market Strategy and Expansion

Design and deploy the overall product marketing strategy in line with growth objectives

Manage the product lifecycle from ideation to launch and beyond, making data-driven decisions on prioritization, and feature development

Identify portfolio expansion opportunities and formulate action plans for diversification and new product launch & development

Manage Product portfolio and products within the business unit

Embrace digital fluency and actively drive the division's digital initiatives by contributing cutting-edge solutions.

Cultivate a creative mindset to ideate and launch new products that align with the division's strategic objectives.

Set the strategic vision and roadmap for the brands, aligning with overall business objectives and devise strategies to improve market shares

Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and innovation

Consumer Intelligence and Innovation

Obtain insights and generate recommendations for category growth by understanding market trends through available data sources.

Customize marketing strategies and initiatives basis market intelligence, seasonal requirements, consumer behavior and competition tactics

Brand Equity & Communications

Drive effective marketing communications through Rx / Digital channels to maintain brand equity & awareness.

Leverage digital avenues and e-marketing tools to increase the brand outreach and communicate with the target audience

Product Manager will be based at Bangalore and reporting into the Therapy Manager.

KEY PERFORMANCE GOALS

Product / Therapy Turnover and profitability

Successful launches and penetration of recent products within the category

Impact of marketing communications in obtaining mindshare and increased brand equity

Market expansion and increase in market shares. Purpose of The Role