Product Manager

Principal Tasks & Responsibilities: (Please write all the major jobs that the employee is required to carry out)

• Ensuring that the brand gets the highest visibility among the competitors through marketing activity.
• Scanning the competitor landscape/ environment to identify opportunities for new product launches & line extensions
• Understand the evolution of the market in the medium and long term
• Making visual aid and cycle wise and promotional inputs as per brand requirement
• Providing training to the field staff on a periodic basis
• Understand the competitor landscape through research data at a macro level and through observation during market visits at a micro level Development of Brand Development Strategy
• Preparation of marketing mix. Development of Brand positioning/ Product differentiation techniques. Managing Brand life cycle
• Usage of analytical tools to identify problems and make decisions
• Customer Segmentation.
• Development of Promotional inputs
• Goal Setting & Action plans including setting timelines, milestones, monitoring mechanisms etc
• Development/ Usage of communication strategy & tools
• Explore/ Identify potential market segments & new frontiers
• Liaison with production & supply chain department to ensure availability of stocks as per billing plans
• Training of sales force for implementation of promotional strategy, USPs etc
• Review on effectiveness of strategies, tools etc
• Feedback from internal customers (employees, line managers etc.)
• Interaction with colleagues (phone calls, personal interaction, meetings etc)
• Travel to locations to oversee implementation of marketing programs
• Key customer Development (CRM activities)
• Interaction & Negotiation with customers directly through customer visits