PPC Specialist (Meta and Amazon)

📍 Designation - PPC Specialist

📍 Location: Patel Nagar, New Delhi

🏢 Company: Prosync Infotech Pvt. Ltd.

💼 Experience: 2–3 Years

🕒 Employment Type: Full-time (On-site)

📅 Working Days: 6 Days a Week (Monday–Saturday)

About the Role

Prosync Infotech is looking for a performance-driven PPC Executive to manage and optimize paid advertising campaigns across Google and Meta platforms. The ideal candidate should have hands-on experience in lead generation and awareness campaigns, with a strong understanding of campaign optimization and performance analysis.

Key Responsibilities

• Plan, launch, and optimize Amazon Ads, Google Ads and Meta Ads campaigns.
• Create and manage awareness, lead generation, and remarketing campaigns.
• Run awareness campaigns to drive registrations for webinars and online events.
• Conduct keyword research, audience research, and competitor analysis.
• Monitor campaign performance and optimize bids, budgets, audiences, and creatives.
• Track campaign performance using Google Analytics (GA4), Google Tag Manager, and Meta Pixel.
• Analyze key metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Perform A/B testing on ad creatives, landing pages, and audience segments.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with the creative and content teams to improve campaign performance.

Requirements

• 2– 7 years of experience in PPC or Performance Marketing.
• Hands-on experience with Amazon Ads, Google Ads and Meta Ads Manager.
• Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Ability to analyze data and optimize campaigns for better ROI.
• Good communication and analytical skills.
• Proficiency in Microsoft Excel or Google Sheets.

Preferred

• Experience running awareness and lead generation campaigns for webinars, online events, or educational brands is a strong advantage.
• Experience optimizing campaigns for webinar registrations and event attendance will be preferred.
• Google Ads or Meta certifications are a plus.

Salary

₹25,000 – ₹45,000 per month (Based on experience)

Work Location

Patel Nagar (On-site)

If you have a passion for performance marketing, enjoy scaling campaigns, and know how to generate high-quality webinar registrations through paid advertising, we'd love to hear from you.