PPC & SEO Expert - Digital Marketing

Location : Indore, Madhya Pradesh

Profile : PPC Executive

Experience : Frehser

Company Description

Sigsigma is a comprehensive trading and investment firm that provides strategic advice and risk management expertise to a broad range of clients, including individual corporations and institutions. Sigsigma counts its greatest asset as the breadth and depth of its client base.

Profile summary

We are looking for a results-driven digital marketing executive who specializes in lead generation campaigns. The ideal candidate should have hands-on experience in running paid campaigns, optimizing performance, and generating high-quality leads across multiple social media platforms.

Key Responsibilities

• Manage and optimize PPC campaigns (Google Ads & Meta Ads) to generate quality leads.
• Perform SEO activities, including keyword research and on-page optimization.
• Manage the company's social media platforms, create content, and schedule regular posts.
• Generate qualified leads through PPC, SEO, social media, and other digital marketing initiatives while maintaining an optimized cost per lead (CPL).
• Qualify marketing-generated leads through calls by verifying their requirements, quality, and eligibility before assigning them to the sales team. (No sales or conversions involved.)
• Coordinate with the Sales team and follow up on the status of qualified leads.
• Update and maintain lead records in the CRM.
• Monitor campaign performance, prepare reports, and optimize campaigns for better results.
• Stay updated with the latest digital marketing trends and identify new growth opportunities.

Requirements

· Master’s degree (Any Field)

· Strong knowledge of social media platforms, PPC, and SEO.

· Excellent written and verbal communication skills.

· Ability to work independently and collaboratively in a fast-paced environment.

Key skills required

• Google Ads & Meta Ads
• SEO (On-page & Off-page Basics)
• Social Media Marketing (SMM)
• Post creation and posting
• Lead Generation & Lead Qualification
• CRM Management
• Google Analytics & Performance Reporting
• Strong Communication & Follow-up Skills
• Can do calling

Perks and Benefits

• High Incentive structure
• Exposure working in an international market
• Domestic and international trips
• Career growth opportunity
• Dynamic work
• Business-oriented corporate
• Good workingenvironment