Performance Strategist - Digital Marketing Manager

COMPANY

Prestige Pursuits Pvt. Ltd. (Channel Partner of Procter & Gamble) "P&G" Brands (Braun Gillette/ Olay / Whisper etc.)

JOB TITLE

Digital Marketing Manager-Growth Strategist.

WORK LOCATION

Delhi

DEPARTMENT

Digital Marketing

JOB BRIEF

Our company requires a “Digital Marketing Manager with strong interpersonal and communication skills, a focus on organization, and enhanced multitasking abilities. Digital Marketing, who can lead online strategies and can oversee SEO/SEM, social media, and email campaigns, Can able to Drive brand awareness, lead generation, and customer engagement

ESSENTIAL DUTIES& RESPONSIBILITIES

Ø Maintain posting consistency (3–5 posts per week + Reels).

Ø Built & Execute Brand Strategies , Calendars .

Ø End to End Social Media Marketing across LinkedIn, Instagram , Twitter , Youtube , FB.

Ø Optimize bio, link in bio, highlights, and grid.

Ø ROI across Saas, BFSI, PPC Campaign Management.

Ø Performance Marketing-Meta, Google , LinkedIn Ads.

Ø PR& Media Marketing, Social Media Strategy.

Ø Use content pillars (gut health, autoimmune, tips, testimonials, personal story, engagement posts).

Ø Collaborate with aligned influencers.

Ø Plan and run giveaways or challenges.

Ø Launch freebies: ebooks, checklists, masterclasses.

Ø Set up lead capture using landing pages + email automation.

Ø Drive traffic from Instagram to lead magnets and WhatsApp/website.

Ø Set up nurture sequences via email/WhatsApp post-lead generation.

Ø Optimize CTAs (caption, bio, stories, comments).

Ø Retarget leads through stories, emails, and DMs

Ø Build client highlight reels/testimonials.

Ø Promote discovery calls/workshops/courses with a strategy.

Ø Align campaigns with launches or seasons (e.g. “Immune Boosting September”).

Ø Design, build and maintain our social media presence by using Linked Inn, Facebook, Twitter

or more Platform .

Ø Maintain & Manage our Company’s website.

SKILLS REQUIRED

Ø Bachelor Degree in Digital Marketing or any certification or Diploma course in Digital marketing.

Ø Should have hands-on experience in AI-Driven tools and Automation.

Ø Possess excellent interpersonal skills, professional demeanor, and effective communication abilities.

Ø Shopify.

Ø Proficiency in MS-Office and Power Point Presentation.

Ø 2–4 years in digital marketing or social media for coaches/health brands.

Ø Familiar with Instagram growth strategies.

Ø Bonus if they’ve worked with functional/holistic health brands.

Ø Should be proactive, organized, and results-oriented.

Ø Experience in SEO/SEM, marketing database, email, social media and display advertising campaigns.

Ø Working knowledge of HTML, CSS, and JavaScript development and constraints.

Ø Experience with A/B and multivariate experiments.

Ø Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

Ø Up-to-date with the latest trends and best practices in online marketing and measurement.

Ø Strong analytical skills and data-driven thinking.

kills