Performance Marketing_Rz

Performance Marketing

Location : Kandivali

Monday to Saturday working

What You Will Do

• Own customer acquisition and revenue growth through paid digital channels.
• Plan, launch, manage, and optimize campaigns across Meta (Facebook & Instagram) and

Google Ads.

• Manage and scale monthly advertising budgets of ₹50 Lakhs+ while maintaining efficiency

and profitability.

• Monitor and improve key performance metrics including ROAS, MER, CAC, CPA, CTR,

Conversion Rate, and Revenue.

• Build structured testing roadmaps across audiences, creatives, offers, landing pages, and

campaign strategies.

• Analyze customer journeys, conversion funnels, website performance, and attribution data

to identify growth opportunities.

• Creative briefing, you do not need to produce creatives, but you must know what converts

and brief accordingly

• Establish tracking standards, UTM taxonomy, attribution consistency between Meta,

checkout tool, Google analytics, and Shopify

• Build a creative testing framework with iteration cadence
• Own the paid media budget — allocate across channels, justify decisions with data
• Implement, monitor, and troubleshoot Meta Pixel, Conversion API (CAPI), Google Analytics 4

(GA4), Google Tag Manager (GTM), and conversion tracking setups.

• Identify tracking gaps, attribution issues, and reporting discrepancies and proactively resolve

them.

• Prepare regular performance reports with actionable insights and recommendations.
• Stay updated with platform updates, emerging trends, and best practices across paid media

and analytics.

What We're Looking Fora

• 4–6 years of hands-on experience in Performance Marketing, Media Buying, or Growth

Marketing.

• Strong expertise in Meta Ads and Google Ads.
• Can read a Shopify analytics report and cross-reference it with Meta and Google Ads
• Proven track record of scaling customer acquisition while maintaining profitability.
• Experience managing and optimizing monthly advertising spends of ₹50 Lakhs or more.
• Hands-on experience implementing and troubleshooting:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Meta Pixel
• Conversion API (CAPI)
• Conversion Tracking
• Strong understanding of attribution, funnel analysis, customer journeys, and performance

reporting.

• Has briefed creative for paid social, knows the difference between a hook-body that

converts and one that looks good

• Comfortable analyzing data and translating insights into actionable growth strategies.
• Experience working with D2C, E-commerce, Beauty, Wellness, FMCG, Consumer brands or

Performance Marketing agencies is highly preferred.

• Strong attention to detail, ownership mindset, and ability to work in a fast-paced

environment.

• Comfortable collaborating with Creative, Website, and Product teams.

Bonus Points

Has worked in a founder-led brand where they had real ownership, not just task execution

Personality Fit

• You care about the brand, not just the ROAS. A campaign that hits 3x by targeting the wrong

audience is a failure.

• You flag problems before they become expensive. Silence is not acceptable when something

is below the floor.

• You build systems, not spreadsheets. Reporting should be automated or templated within

the first 30 days.

The hiring process will include 1–2 assignments (all copyrights remain with the candidate unless

otherwise agreed) and 3 interview rounds to ensure a strong mutual fit.

Skills: google analytics,google,meta pixel,performance marketer,google ads,performance marketing,growth marketing,analytics,google tag manager,meta ads,facebook ads