Performance Marketing Specialist – Global Marketplace

Job Title: Performance Marketing Specialist – Global Marketplace

Location: Bangalore, India

Job Overview

We are looking for a results-driven Performance Marketing Specialist to optimize advertising

strategies on global marketplaces like Amazon, Walmart, and other key e-commerce platforms. The

ideal candidate will be responsible for driving sales growth, managing campaigns, and improving ROI

by leveraging data insights and marketplace tools.

Key Responsibilities

Marketplace Advertising

 Plan, execute, and optimize advertising campaigns on Amazon (Sponsored Products,

Sponsored Brands, Sponsored Display) and other e-commerce platforms.

 Develop strategies to maximize visibility, improve rankings, and increase sales through PPC

and display ads.

Analytics & Optimization

 Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.

 Analyze sales data, keyword performance, and competitor activity to identify growth

opportunities.

 Perform keyword research and bid optimization to enhance campaign efficiency.

Budget Management

 Allocate and manage advertising budgets to ensure maximum ROI while staying within

spend limits.

 Track daily ad spends and adjust campaigns to meet performance targets.

Collaboration & Coordination

 Partner with the marketplace team to ensure product listings are optimized with relevant

keywords, compelling content, and high-quality images.

 Collaborate with content and design teams to create high-converting ad creatives.

Performance Reporting

 Prepare detailed performance reports for stakeholders, highlighting key insights and

recommendations for improvement.

 Present weekly/monthly reports on campaign performance and advertising spend.

Qualifications & Skills

Experience

 2 years of experience in performance marketing or digital advertising, with a strong focus on

marketplaces like Amazon, Walmart, Tiktok or Chewy.

 Proven experience managing Amazon PPC campaigns and using Amazon Advertising Console

(AMS).

Technical Skills

 Proficiency in tools like Amazon Advertising Console, Helium 10, Jungle Scout, or similar

platforms.

 Advanced knowledge of campaign optimization techniques, including bid adjustments and keyword targeting