Performance Marketing & SEO Specialist

Job Summary

We are looking for a results-driven Performance Marketing & SEO Specialist with hands-on experience in Google Ads, Microsoft Ads, Facebook/Instagram Ads, YouTube Advertising, Remarketing, and Search Engine Optimization (SEO). The ideal candidate will be responsible for planning, executing, optimizing, and reporting on digital marketing campaigns across multiple channels to drive qualified leads, increase website traffic, improve conversion rates, and maximize return on investment.

Key Responsibilities

Performance Marketing

• Create, manage, and optimize Google Ads campaigns across Search, Display, and Performance Max.
• Manage Microsoft Ads campaigns and optimize performance for lead generation.
• Create and optimize Facebook and Instagram advertising campaigns.
• Develop and manage remarketing campaigns across Google and Meta platforms.
• Execute and optimize YouTube advertising campaigns.
• Manage local advertising campaigns on platforms such as Nextdoor.
• Conduct keyword research, audience targeting, and competitor analysis.
• Monitor campaign performance and continuously optimize bids, budgets, ad copy, and targeting.
• Improve lead quality, conversion rates, and overall campaign ROI.
• Collaborate with internal teams to optimize landing pages and conversion funnels.

SEO Responsibilities

• Conduct technical SEO audits and implement optimization recommendations.
• Perform keyword research, content optimization, and competitor analysis.
• Optimize website structure, metadata, internal linking, and content for search engines.
• Monitor website indexing, crawlability, and Core Web Vitals.
• Execute off-page SEO initiatives, including link-building and outreach campaigns.
• Improve organic rankings, website traffic, and search visibility.
• Optimize content for AI-driven search experiences and emerging search trends.

Analytics & Reporting

• Track campaign and website performance using Google Analytics 4 (GA4), Google Search Console, and other reporting tools.
• Implement and manage conversion tracking using Google Tag Manager and Meta Pixel.
• Analyze campaign performance and provide actionable recommendations.
• Prepare weekly and monthly performance reports.
• Monitor key metrics including CPL, CTR, Conversion Rate, ROAS, and Lead Quality.

Required Skills

Performance Marketing

• Google Ads
• Microsoft Ads
• Facebook Ads Manager
• Instagram Advertising
• YouTube Advertising
• Remarketing Campaigns
• Audience Targeting
• Conversion Rate Optimization
• Landing Page Optimization

SEO

• Technical SEO
• On-Page SEO
• Off-Page SEO
• Keyword Research
• Content Optimization
• Schema Markup
• Core Web Vitals
• Competitor Analysis

Analytics & Tools

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Search Console
• Looker Studio
• Meta Ads Manager
• Microsoft Clarity (Preferred)
• Ahrefs / Semrush
• Screaming Frog
• Microsoft Excel / Google Sheets

AI & Marketing Tools

• ChatGPT
• Gemini
• Claude
• AI-assisted SEO and Marketing Workflows

Required Qualifications

• Bachelors degree in any related field.
• 46 years of hands‑on experience in Performance Marketing and SEO.
• Proven track record of generating leads and improving campaign performance.
• Strong analytical and problem‑solving skills.
• Excellent communication and reporting abilities.

Preferred Qualifications

• Experience working with B2B, Healthcare, or Lead Generation businesses.
• Experience managing significant monthly advertising budgets.
• Knowledge of WordPress, Shopify, or other CMS platforms.
• Basic HTML, CSS, and JavaScript knowledge.

Key Performance Indicators (KPIs)

• Lead Generation Growth
• Cost Per Lead (CPL)
• Return on Ad Spend (ROAS)
• Conversion Rate Improvement
• Organic Traffic Growth
• Keyword Ranking Improvements
• Website Conversion Rate
• Lead Quality and Revenue Contribution
• Search Visibility Growth