Performance Marketing Mentor (Epic Master)

Performance Marketing Mentor (Epic Master)

Location: Bengaluru, Jayanagar (On-site)

Employment Type: Full-Time

Experience Required: Minimum 5+ Years

About The LIT School

The LIT School is India's first experience-based school for Creators, Next-Gen Marketers, and Entrepreneurs.

We don't believe in traditional classrooms. Our students learn by solving real business challenges, working with brands, launching campaigns, and building portfolios that matter. Every program is designed around immersive, challenge-based learning where industry experts mentor the next generation of professionals.

We're now looking for an Epic Master to lead ROI Samurai—our flagship Performance Marketing program.

This isn't just a teaching role. It's an opportunity to shape the next generation of India's best performance marketers.

About ROI Samurai

ROI Samurai takes students through the complete performance marketing journey—from understanding business objectives to launching and scaling profitable campaigns.

Students learn through live projects, simulations, and real client challenges covering:

• Performance Marketing Fundamentals & Growth Mindset
• Decoding Client Briefs
• Meta Ads & Google Ads
• Campaign Planning & Account Structure
• Tracking, Pixels & Attribution
• Media Planning & Budget Allocation
• Audience Segmentation & Targeting
• Creative Strategy for Performance Ads
• Landing Page Optimisation
• CAC, LTV & Unit Economics
• Campaign Launch & Optimisation
• Scaling Winning Campaigns
• Performance Analysis & Reporting

What You'll Do

As an Epic Master, you'll own the learning experience from start to finish.

You'll

• Design and deliver highly engaging, learning sessions
• Mentor students through real-world performance marketing challenges
• Teach students how to think strategically before launching campaigns
• Guide learners in planning, executing, analysing, and optimising campaigns
• Review assignments, provide detailed feedback, and conduct project critiques
• Build practical exercises, case studies, and simulations
• Stay updated with the latest advertising platforms, AI tools, and industry trends

What We're Looking For

Must-Have Skills

• 5+ years of hands-on experience in Performance Marketing
• Proven experience running Meta Ads and Google Ads campaigns end-to-end
• Strong understanding of performance marketing funnels, campaign structures, and conversion journeys
• Ability to decode client briefs and translate business objectives into effective marketing strategies
• Experience setting up tracking systems, Meta Pixel, Google Tag Manager, GA4, events, and attribution models
• Deep understanding of CAC, LTV, ROAS, unit economics, and profitability metrics
• Experience building media plans and allocating budgets across channels
• Strong knowledge of audience research, segmentation, targeting, retargeting, and campaign scaling
• Expertise in creative strategy, ad testing frameworks, and conversion-focused ad assets
• Understanding of landing page optimisation and conversion rate optimisation (CRO)
• Experience launching, testing, optimising, and scaling high-performing campaigns
• Strong analytical skills with the ability to derive actionable insights from campaign data

Who You Are

We're looking for someone who

• Is passionate about teaching and mentoring aspiring marketers
• Can simplify complex marketing concepts into practical, actionable learning
• Thrives in interactive, high-energy classroom environments
• Believes learning happens through execution—not just theory
• Enjoys challenging students to think critically and solve real business problems
• Is an excellent communicator and storyteller
• Is curious, adaptable, and constantly learning
• Wants to make a lasting impact on the future of marketing education

If you're passionate about performance marketing and excited to mentor the next generation of growth marketers, we'd love to hear from you - gagana@litschool.in