PERFORMANCE MARKETING MANAGER (META ADS)

Company Description DigiLantern is a healthcare-focused digital marketing and custom web solutions company founded by experienced healthcare marketing professionals. The organization has quickly established a strong presence in India’s healthcare industry and is actively expanding into international markets, including the US, UK, and UAE. Its multidisciplinary team delivers 360° solutions, covering healthcare website design and development, SEO, medical content writing, social media management, graphic design, photography, videography, and video editing. DigiLantern’s deep domain expertise enables the creation of patient-friendly digital experiences that highlight the work of healthcare practitioners and help organizations effectively leverage the power of digital channels.

Role Description This is a full-time, on-site Performance Marketing Manager (Meta Ads) role based in Noida. The role involves planning, executing, and optimizing performance marketing campaigns primarily on Meta platforms (Facebook, Instagram), aligned with client objectives in the healthcare sector. The manager will be responsible for audience segmentation, ad copy and creative coordination, campaign setup, budget allocation, bid strategy, and continuous performance monitoring. Day-to-day tasks include analyzing campaign data, preparing performance reports, implementing A/B tests, improving conversion rates, and coordinating with design, content, and account management teams to ensure campaigns are compliant, effective, and on-brand. The role also requires staying current with platform updates, performance marketing best practices, and healthcare advertising guidelines.

Qualifications

IDEAL CONDIDATE SHOULD HAVE A 2-3 YEARS EXPERIENCE IN SERVICE SECTOR WITH CLINICS AND DOCTORS IN SPECIALISED SECTORS

• Strong performance marketing expertise, including Meta Ads campaign setup, optimization, audience targeting, and conversion tracking.
• Proficiency in analytics and reporting tools (Meta Ads Manager, Google Analytics, Excel or Google Sheets) and data-driven decision-making.
• Experience collaborating on ad creatives and messaging with design and content teams, with an understanding of healthcare-specific communication.
• Knowledge of broader digital marketing concepts such as funnel strategies, remarketing, landing page optimization, and lead generation.
• Ability to manage budgets, forecast performance, and handle multiple campaigns simultaneously in a fast-paced environment.
• Excellent written and verbal communication skills, with strong stakeholder management and presentation abilities.
• Relevant experience in performance marketing; healthcare industry experience is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).