Performance Marketing Associate

The Holly Tree

We’re looking for a hands-on, performance-driven individual to lead paid growth across marketplaces and digital platforms for The Holly Tree.

This role is ideal for someone who understands how to scale ecommerce brands through a mix of marketplace advertising and performance marketing, while working closely with content, product, and operations to drive real business outcomes.

What You’ll Be Doing

• Plan, execute, and optimize ad campaigns across Amazon, Meta, and Google
• Drive performance across campaign types including Sponsored Products, Sponsored Brands, search campaigns, retargeting, catalog ads, and conversion campaigns
• Take ownership of daily, weekly, and monthly performance metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, CAC, and overall revenue contribution
• Conduct keyword research, bid optimization, search term mining, and negative keyword refinement
• Identify scale opportunities across hero SKUs, new launches, seasonal campaigns, and platform-specific trends
• Work closely with the creative team to improve ad creatives, messaging, banners, and storefront assets
• Collaborate with ecommerce and operations teams to enhance product listings, PDP quality, pricing, and conversion funnels
• Run A/B tests across creatives, audiences, keywords, and offers to continuously improve performance
• Monitor competitor activity, keyword positioning, and marketplace trends to improve visibility and share
• Build structured performance reports with clear insights and actionable next steps
• Coordinate with external agencies or platform teams when required, while maintaining ownership of results
• Ensure accurate tracking through tools like GA4, Meta Pixel, and platform analytics

What We’re Looking For

• 3+ years of experience in performance marketing, ecommerce growth, or marketplace advertising
• Strong hands-on experience with:
• Amazon Ads
• Meta Ads
• Google Ads
• Strong understanding of ecommerce metrics such as ROAS, ACOS, TACOS, CTR, CPC, CVR, CAC, and AOV
• Ability to manage budgets efficiently and scale winning campaigns
• Good understanding of marketplace fundamentals: search visibility, listing quality, pricing, reviews, and conversion levers
• Strong analytical skills with comfort in Excel / Google Sheets and reporting dashboards
• Familiarity with GA4, attribution basics, and conversion tracking
• Ability to translate data into decisions, not just reports
• Strong communication and cross-team collaboration skills

Why Join The Holly Tree

• Opportunity to build and scale a brand from the ground up
• Exposure to both India and global markets
• High ownership, fast-paced environment
• Creative + performance-driven culture