Performance marketers

Company Description Million Tech Pvt Ltd focuses on enhancing website usability to drive better user interaction and satisfaction. The company helps clients create digital experiences that are intuitive, engaging, and optimized for performance. By aligning user behavior insights with business goals, Million Tech builds solutions that improve conversion rates and customer retention. Team members collaborate closely with clients to deliver measurable improvements in online presence and marketing outcomes.

Role Description This is a full-time, on-site Performance Marketer role based in Kolkata. The Performance Marketer will plan, execute, and optimize data-driven marketing campaigns across digital channels to maximize ROI and achieve acquisition, engagement, and retention targets. Day-to-day responsibilities include managing paid campaigns (such as search, social, and display), monitoring performance metrics, running A/B tests, and refining audience targeting and creative based on insights. The role also involves collaborating with designers, content teams, and developers to improve landing pages, enhance user journeys, and ensure consistent brand messaging. The Performance Marketer will prepare regular reports, share key findings with stakeholders, and recommend strategies to improve campaign efficiency and budget utilization.

Qualifications

• Candidates should possess strong skills in performance marketing fundamentals, including campaign planning, paid search, paid social, and display advertising.
• Candidates should possess skills in analytics and optimization, such as using tools like Google Analytics, tracking conversions, conducting A/B tests, and interpreting data to improve ROI.
• Candidates should possess skills in funnel and landing page optimization, including understanding user behavior, improving click-through and conversion rates, and collaborating on user experience enhancements.
• Candidates should possess skills in budgeting and reporting, including managing ad spend, forecasting, and preparing clear performance dashboards and reports.
• Relevant qualifications include a bachelor’s degree in marketing, business, communications, or a related field, along with strong numerical aptitude and proficiency in spreadsheet tools.
• Beneficial qualifications include experience with marketing automation platforms, familiarity with SEO concepts, and prior work in a fast-paced digital or technology-focused environment.
• Candidates should demonstrate strong communication skills, the ability to collaborate with cross-functional teams, and a proactive, results-oriented mindset.