Performance Marketer

Company Description INFINITEBOX is a digital solutions provider offering a unified, end-to-end suite of services under one roof for modern businesses. The company focuses on helping clients meet all their digital needs, from strategy to execution, through integrated and data-driven approaches. Team members collaborate across disciplines to design campaigns and experiences that drive measurable growth and strengthen brand presence. INFINITEBOX values innovation, agility, and practical problem-solving, creating an environment where digital professionals can experiment, learn, and refine their craft. Joining the team means contributing to versatile projects that span multiple industries and digital channels.

Role Description This is a full-time Performance Marketer role based in the Greater Chennai Area, structured as a hybrid position with a mix of in-office and work-from-home days. The Performance Marketer will plan, execute, and optimize data-driven campaigns across key digital channels, focusing on measurable outcomes such as leads, conversions, and return on ad spend. Daily responsibilities include managing paid media budgets, setting up and monitoring campaigns, analyzing performance metrics, deriving insights, and preparing reports for internal stakeholders and clients. The role also involves collaborating with creative, content, and product teams to refine messaging, landing pages, and user journeys for better performance. The ideal candidate will continuously test new strategies, audiences, and formats to improve campaign efficiency and scale successful initiatives.

Qualifications

• Strong foundation in performance marketing, including paid search, paid social, and display advertising, with the ability to manage and optimize multi-channel campaigns.
• Proficiency with analytics and tracking tools (e.g., Google Analytics, ad platform dashboards, conversion tracking, A/B testing tools) to measure campaign impact and guide decisions.
• Experience in campaign planning and execution, including audience targeting, bidding strategies, budget allocation, and funnel optimization.
• Ability to collaborate with creative and content teams to align ad copy, creatives, and landing page experiences with performance goals.
• Strong quantitative and problem-solving skills, with comfort using spreadsheets or dashboards to analyze data and present insights.
• Effective communication and stakeholder management skills, including the ability to explain complex performance data in clear, actionable terms.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Previous experience in agency or client-side digital marketing roles, particularly in performance-focused environments, is beneficial.
• Comfort working in a hybrid setup in the Greater Chennai Area, with the ability to manage time and tasks independently.