Performance Ad Scriptwriter (D2C Growth)

About Glasafe

Glasafe is one of India's fastest-growing premium glassware brands, serving customers across bottles, tiffins, coffee mugs, containers, bowls. We are a performance-first brand spending heavily on Meta and currently running close to 200 live ads across multiple product categories. We're looking for a Performance Ad Scriptwriter who understands consumer psychology, hooks, retention, direct-response marketing, and can consistently generate winning ad concepts.

Role Overview

This is NOT a traditional content writing role.

We are looking for someone who can

• Study customer behavior
• Identify buying triggers
• Write high-converting ad scripts
• Generate fresh angles every week
• Turn customer insights into performance creatives

Your scripts will directly impact revenue.

Creative Strategy

• Research customer reviews
• Analyze competitors
• Study winning D2C brands
• Develop new ad angles

Script Writing

• UGC Ads
• Founder Ads
• Problem-Solution Ads
• Demonstration Ads
• Comparison Ads
• Testimonial Ads
• Vox Pop Ads
• Influencer Ads
• Product Launch Campaigns

Creative Ideation

Generate

• 50-100 new hooks every month
• New offer angles
• Thumb-stopping openings
• Fresh storytelling formats

Performance Analysis

Work closely with media buyers to understand

• Winning creatives
• CTR trends
• Hook rates
• Hold rates
• Conversion metrics

MUST HAVE'S

• 2+ years experience in D2C performance marketing
• Strong direct-response copywriting skills
• Experience writing Meta ad scripts
• Deep understanding of consumer psychology
• Ability to create multiple angles for the same product