Paid media manager/Media Buyer-Adtech

Role & Responsibilities

What You Will Do

Campaign Management & Execution

• Plan, launch, and manage performance marketing campaigns across:
• Google Search
• Meta (Facebook/Instagram)
• TikTok
• Snapchat
• Taboola
• Other native/display platforms
• Own media budgets exceeding $100K/month, allocating spend efficiently across channels to maximize ROI.
• Set up and manage:
• Campaign structures
• Audience targeting
• Bid strategies
• Creative rotations
• Drive CPA, CPL, and CPC goals.
• Monitor campaign performance daily and make real-time optimizations.

Creative & Landing Page Testing

• Drive a rigorous A/B testing culture across:
• Static creatives
• Video creatives
• UGC creatives
• Carousel formats
• Partner with creative teams (or external resources) to produce high-performing ad assets.
• Leverage landing page and CRO tools to run:
• A/B tests
• Multivariate tests
• Document learnings and create a playbook of winning creative and landing-page frameworks.

Optimization & Profitability

• Analyze campaign performance continuously.
• Identify inefficiencies and opportunities.
• Improve:
• CTR
• CVR
• CPA
• ROAS
• Manage:
• Bid strategies
• Audience segmentation
• Dayparting
• Maintain positive unit economics across all managed spend.

Analytics & Reporting

• Build dashboards.
• Deliver weekly/monthly insights.
• Track:
• Spend
• Impressions
• CTR
• CPA
• CPL
• ROAS
• Channel contribution margin
• Conduct competitive and market analysis to identify new channel opportunities and emerging trends.

Ideal Candidate

• Strong Paid media manager/Media Buyer Profile (US Market, Multi-Channel Paid Media)
• Mandatory (Experience 1): Must have 4+ years of hands-on paid media campaign execution experience across Google Ads and Meta Ads, with at least recent 3+ years in Adtech product/Adtech agency with proven cross-platform media buying and budget ownership
• Mandatory (Experience 2): Must have managed $100K+ monthly ad spend across Google, Meta, TikTok, Snapchat, or Taboola, allocating spend across channels to maximise ROI
• Mandatory (Experience 3): Must have hands-on experience with end-to-end campaign setup, execution, daily optimization, reporting, and performance tracking across key KPIs (CTR, CPC, CPA, ROI)
• Mandatory (Experience 4): Must have hands-on experience with end-to-end campaign setup, execution, daily optimization, bid strategies, audience segmentation, and A/B testing across creatives and landing pages
• Mandatory (Skill 1): Must have strong technical skills across tracking and measurement — Google Analytics, GTM, pixel implementation, UTM tracking, conversion setup, and tools like EverFlow or HasOffers
• Mandatory (Skill 2): Must have strong data & analytics skills — advanced Excel / Google Sheets, comfort handling large datasets, and dashboarding/reporting
• Mandatory (Market): Must have hands-on experience running paid acquisition for the US market.
• Mandatory (Company): Must have worked at B2B/B2C AdTech product company or digital marketing agency managing B2B technology/product clients
• Mandatory (Communication): Need top-notch communication — must be very fluent in English (work is for US / English-speaking markets)
• Mandatory (Stability): Minimum 2 years per role required. One short period employment is acceptable if there is atleast one stint of 2+ years. Frequent job changes are straight rejects.

Perks, Benefits and Work Culture

Our Culture

Work Life

• Flexible work hours
• Flexible leaves
• Salary advance
• Maternity/Paternity benefits
• Adoption assistance
• Butler Breakout Rooms
• Team off-sites
• Celebrations
• Pool tables
• Foosball tables

Beyond Work

• Gift vouchers
• Fully equipped gym
• Kindles
• Education sponsorship programs
• Insurance benefits for employee & family
• Interest-free loans

Skills: ctr,reporting,paid media,audience segmentation,google,adtech,b2b,analytics