Meta Ads Manager (D2C Performance Marketing)

Company Description Cobizzer Digital Services is a performance-driven digital marketing agency that transforms ideas into measurable impact and brands into growth engines. The team combines strategy, creativity, and data to deliver scalable business results for clients across industries. Core services include performance marketing on platforms like Meta and Google Ads, SEO, social media management, content and creative strategy, and website design and development. Cobizzer also focuses on funnel and conversion optimization, as well as branding and digital strategy, helping clients turn their digital presence into tangible business growth.

Role Description The Meta Ads Manager (D2C Performance Marketing) will manage end-to-end Meta advertising campaigns for direct-to-consumer brands, including planning, setup, optimization, and reporting. Day-to-day responsibilities include conducting audience research, building and testing campaign structures, creating and refining ad creatives and copy with the design and content teams, and optimizing campaigns for ROAS, CAC, and other key performance metrics. The role involves monitoring performance, analyzing data, preparing insights-driven reports, and recommending strategies to improve conversions and scale budgets effectively. The Meta Ads Manager will collaborate closely with sales, marketing, and project teams to align campaigns with client goals and ensure smooth execution. This is a full-time, on-site role based in Jaipur.

Qualifications

• Strong Communication skills, including clear client interaction, presentation of performance insights, and effective collaboration with internal teams.
• Sales and Marketing skills to understand D2C funnels, customer journeys, and growth strategies, and to align Meta campaigns with business objectives.
• Advertising expertise, particularly in Meta Ads Manager, including campaign setup, targeting, budgeting, creative testing, and optimization for performance.
• Project Management skills to handle multiple campaigns, coordinate timelines, manage stakeholder expectations, and ensure timely delivery of results.
• Hands-on experience in performance marketing for D2C brands, with a proven track record of driving conversions and scalability on Meta platforms.
• Comfort with data analysis and reporting tools, including interpreting metrics such as CPC, CTR, CPA, ROAS, and creating clear performance dashboards.
• Ability to work on-site in Jaipur, with a collaborative mindset, accountability for results, and openness to continuous learning and experimentation.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital performance marketing.