Meta Ads Expert

Company Description TGL | True Growth Labz is a growth-focused marketing agency that scales brands through data-driven strategies. The team specializes in performance marketing across Meta Ads and Google Ads, helping clients achieve measurable results and sustainable growth. By combining analytical insights with creative execution, TGL designs campaigns that are optimized for conversion and long-term impact. The agency values experimentation, transparency, and continuous learning, making it a dynamic environment for marketing professionals. Joining TGL means contributing to high-impact campaigns for brands seeking serious growth.

Role Description The Meta Ads Expert will manage end-to-end Meta advertising campaigns, including planning, execution, optimization, and reporting for multiple brands. This full-time, on-site role in Bhopal involves setting up and monitoring campaigns in Meta Ads Manager, conducting audience and keyword research, and continuously testing creatives, copy, and targeting strategies. The person in this role will analyze performance data, generate insights, and make data-driven decisions to improve ROAS, reduce acquisition costs, and scale budgets responsibly. Daily responsibilities include coordinating with creative and strategy teams, implementing tracking and pixel configurations, and ensuring accurate attribution and reporting. The Meta Ads Expert will also stay updated on platform changes, best practices, and emerging trends to keep client campaigns competitive and compliant.

Qualifications

• Strong expertise in Meta Ads Manager, including campaign setup, audience targeting, budget management, and optimization for performance objectives.
• Proficiency in data analysis, including interpreting campaign metrics, building performance reports, and making data-driven optimization decisions.
• Experience collaborating with creative teams on ad copy, visual assets, and testing frameworks (A/B testing, multivariate testing).
• Knowledge of digital marketing fundamentals, including funnels, conversion rate optimization, remarketing, and attribution models.
• Familiarity with tracking tools and pixels, and basic understanding of analytics platforms such as Google Analytics or similar tools.
• Excellent communication skills and the ability to explain performance insights and strategy recommendations to stakeholders in clear terms.
• Demonstrated ability to work on-site in a fast-paced environment, manage multiple campaigns, and meet deadlines.
• Previous experience in performance marketing or paid social roles; agency experience and work with e-commerce or DTC brands is an advantage.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field is preferred, or equivalent practical experience.