Meta Ads & Campaign Manager

We are looking for an experienced Meta Ads & Campaign Manager to run and optimize paid campaigns for Remi8 AI Recorder, an AI-powered voice recorder and meeting assistant product.

This is a remote freelance/contract-based role. We need someone who can independently plan, launch, monitor, and improve Meta Ads campaigns across Facebook and Instagram with a clear focus on lead generation, product sales, retargeting, and customer acquisition.

Responsibilities

• Create, manage, and optimize Meta Ads campaigns for Facebook and Instagram.
• Build campaigns for awareness, leads, website traffic, product sales, and retargeting.
• Test different audiences, creatives, hooks, ad copies, videos, and campaign angles.
• Set up and manage Meta Pixel, conversion events, custom audiences, and lookalike audiences.
• Monitor key metrics such as CPL, CPA, ROAS, CTR, CPC, CPM, CAC, and conversion rate.
• Suggest improvements for landing pages, offers, creatives, and overall campaign funnel.
• Prepare weekly reports with clear insights, learnings, and next action steps.
• Coordinate remotely with our internal content, design, product, and sales teams.

Requirements

• 3+ years of hands-on experience with Meta Ads / Facebook Ads / Instagram Ads.
• Experience running campaigns for B2C products, e-commerce, D2C brands, apps, SaaS, gadgets, or consumer technology products.
• Strong understanding of campaign setup, targeting, budgeting, bidding, tracking, and optimization.
• Experience with lead generation, conversion campaigns, remarketing, and creative testing.
• Ability to work independently and make performance-based decisions.
• Good communication and reporting skills.

Preferred

• Experience with AI products, smart gadgets, productivity tools, mobile apps, or SaaS products.
• Experience running campaigns for India and international markets.
• Basic knowledge of Google Analytics, landing page optimization, and conversion tracking.
• We are looking for someone who can not only run ads but also help us improve the complete paid marketing funnel for Remi8 AI Recorder.