Meta AD Manager

Company Description

High Heads Pvt. Ltd. (HHPL) is the parent company of two global luxury brands: Addicted Bespoken and Saleberate.

• Addicted Bespoken offers premium custom clothing for all genders, including made-to-order suits, blazers, and occasion wear, shipped to customers across the US, UK, Europe, Australia, Canada, and Dubai.
• Saleberate focuses on customizable home decor and lifestyle products, empowering customers to personalize their living spaces.

Both brands sell via major marketplaces (Amazon, Etsy, and eBay) and proprietary websites, maintaining a 4.9-star rating across thousands of international deliveries. HHPL collaborates with over 300 rural Indian artisans and operates as a 50+ member team based in Zirakpur, Punjab. We offer a unique opportunity to contribute to high-growth luxury fashion and lifestyle brands with high-value global orders.

Role Description

The Meta Ad Manager will oversee and optimize paid advertising campaigns across Meta platforms (Facebook and Instagram) for HHPL's luxury portfolio.

This is a full-time, on-site role in the Mohali district. You will work closely with marketing and sales teams to plan, execute, and monitor campaigns targeting primarily US and international audiences.

Key Responsibilities

• Set up, track, and optimize ad campaigns to drive conversions and revenue.
• Perform audience and market research to refine targeting strategies.
• Manage ad budgets and allocate spending for maximum ROI.
• Analyze performance data and implement data-driven improvements.
• Collaborate on creative briefs and align ad messaging with premium brand positioning.
• Coordinate with internal stakeholders to ensure campaigns support broader business objectives.

Qualifications

Experience

• 5 to 10 years of professional experience in digital advertising, with a strong focus on Meta (Facebook/Instagram) ad platforms.
• Proven track record of managing high-budget campaigns for e-commerce, lifestyle, or luxury brands in international markets (US, UK, Europe, etc.).

Essential Skills

• Communication: Strong ability to collaborate with cross-functional teams and clearly present campaign performance and insights.
• Sales & Marketing: Skilled in aligning ad strategies with revenue goals, customer acquisition, and brand growth in international markets.
• Advertising: Hands-on experience with Meta Ads Manager, audience targeting, A/B testing, and performance optimization.
• Project Management: Ability to plan, execute, and track multiple campaigns, manage timelines, and coordinate with internal/external partners.

Preferred Experience

• Background in luxury or e-commerce brands, particularly in international markets.
• Strong analytical abilities and familiarity with digital analytics tools (e.g., Google Analytics, Meta Pixel, UTM tracking).
• Comfortable working with data-driven decision-making in a fast-paced environment.

Education

• A relevant bachelor's degree in Marketing, Business, Communications, or a related field is advantageous.