Media Manager

Job Title: Media Manager

Experience Required: 3–5 Years

Location: Vennala, Vytilla

Employment Type: Full-Time

Job Summary

We are looking for a creative and analytical Media Manager to develop and execute effective media strategies that maximize brand visibility and campaign performance. The ideal candidate should have hands-on experience in media planning, media strategy, campaign execution, and performance analysis across both traditional and digital media channels.

Key Responsibilities

• Develop comprehensive media strategies aligned with business and marketing objectives.
• Plan, execute, and optimize media campaigns across digital, print, television, radio, outdoor, and other relevant channels.
• Conduct media planning by identifying the right platforms, target audiences, budgets, and schedules.
• Manage media buying and coordinate with media agencies, publishers, and vendors.
• Monitor campaign performance and optimize media spend to maximize ROI.
• Analyze campaign metrics and prepare detailed performance reports with actionable insights.
• Collaborate with the marketing, branding, and creative teams to ensure campaign consistency.
• Stay updated on market trends, consumer behavior, competitor activities, and emerging media opportunities.
• Negotiate media rates and secure cost-effective advertising opportunities.
• Manage campaign budgets while ensuring timely execution and delivery.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Mass Communication, Advertising, Business Administration, or a related field.
• 3–6 years of experience in Media Planning, Media Strategy, or Media Management.
• Strong understanding of digital and traditional media channels.
• Experience in campaign planning, audience targeting, budgeting, and media optimization.
• Knowledge of media research tools and campaign analytics.
• Strong analytical and decision-making skills.
• Excellent negotiation, communication, and stakeholder management abilities.
• Proficiency in Microsoft Excel, PowerPoint, and media reporting tools.
• Ability to manage multiple campaigns in a fast-paced environment.

Preferred Qualifications

• Experience working with advertising agencies or media houses.
• Certification in Digital Marketing or Media Planning is an added advantage.