Marketing Specialist

Company Description

Benison Event Co is a premium event design, planning, and production company based in Ahmedabad. We curate weddings, social celebrations, corporate events, experiential gatherings, and brand-led events with a strong focus on design, detail, execution, and client experience.

We are looking for a smart, creative, and result-oriented Marketing Specialist who can help us build stronger brand visibility, generate quality leads, and support the company’s overall growth.

Role Description

The Marketing Specialist will be responsible for planning, executing, and tracking marketing activities across digital, offline, and partnership channels. The role requires someone who understands branding, content, lead generation, social media, campaigns, and basic performance tracking.

This person should be proactive, organized, creative, and comfortable working in a fast-paced event environment.

Key Responsibilities

Marketing Strategy & Planning

• Create monthly and quarterly marketing plans for the company.
• Plan campaigns for weddings, corporate events, experiential events, and seasonal promotions.
• Identify new marketing opportunities, collaborations, and brand-building ideas.
• Work closely with the founder/team to align marketing with business goals.

### Digital Marketing & Lead Generation

• Plan and coordinate lead-generation campaigns through Instagram, Facebook, WhatsApp, LinkedIn, Google, and other platforms.
• Coordinate Meta ads and basic performance tracking.
• Help generate quality leads for weddings, corporate events, and brand collaborations.
• Maintain and nurture lead databases through WhatsApp, email, and follow-ups.

### Social Media & Content Coordination

• Work with the content, design, and social media teams to plan posts, reels, stories, campaigns, and captions.
• Create content calendars based on marketing goals.
• Suggest creative reel ideas, campaign hooks, and storytelling formats.
• Ensure all marketing communication is aligned with the brand tone and positioning.

Brand Collaborations & Partnerships

• Identify and approach relevant brands, venues, communities, influencers, and collaborators.
• Coordinate partnership opportunities for events, workshops, networking formats, and brand activations.
• Support sponsorship and collaboration pitch preparation.

Market Research

• Research competitors, wedding trends, event industry trends, client preferences, and marketing formats.
• Track what is working in the event, wedding, luxury, hospitality, and experiential space.
• Suggest fresh ideas that can help the company stand out.

Campaign Execution & Reporting

• Execute marketing campaigns from planning to completion.
• Track basic metrics such as reach, leads, inquiries, conversions, and campaign performance.
• Prepare simple weekly/monthly reports on marketing activities.
• Suggest improvements based on results.

Client & Sales Support

• Support the sales team with marketing material, presentations, brochures, proposals, and pitch decks.
• Help create communication for client follow-ups and lead nurturing.
• Coordinate with internal teams to ensure timely delivery of marketing assets.

Skills Required

• Good understanding of Instagram, Facebook, LinkedIn, WhatsApp marketing, and digital campaigns.
• Strong communication and writing skills.
• Creative thinking with a business-oriented mindset.
• Basic understanding of Meta ads and lead-generation campaigns.
• Ability to coordinate with designers, social media managers, vendors, and internal teams.
• Strong planning, organization, and follow-up skills.
• Good aesthetic sense and understanding of premium/lifestyle branding.
• Ability to work in a fast-paced environment.
• Basic knowledge of Canva, Google Sheets, presentations, and reporting tools is preferred.

Preferred Candidate

• Experience in events, weddings, luxury, lifestyle, hospitality, fashion, real estate, or agency background preferred.
• Someone who is both creative and execution-driven.
• Someone who can think of ideas but also make sure they get implemented.
• Comfortable with occasional event visits, brand meetings, and on-ground coordination when required.

Qualification

Bachelor’s degree in Marketing, Mass Communication, Business Administration, Design, or a related field preferred.

What We’re Looking For

We are looking for someone who does not just “post on social media,” but understands how marketing can bring visibility, inquiries, trust, and business growth.

The ideal person should be able to think like a brand builder, work like an executor, and track like a marketer.