Marketing - SEO Professional

Company Name: Windy Street Advisory LLP

Position: Senior SEO Executive

Location: Gurgaon

Experience: 2-4 years in Marketing

Role Overview

The Senior SEO Executive is a strategic and hands-on role responsible for driving organic growth for Windy Streets digital presence in a B2B professional services context. You will lead SEO initiatives from research to execution, building visibility with US CPA firms, PE firms, and multi-unit operators who are evaluating offshore accounting partners. This role works closely with the marketing team (content, design, web/ops) and demands a blend of analytical rigor, technical SEO expertise, and a forward-thinking approach, including the adoption of AI-powered tools to stay ahead in an evolving search landscape.

Key Responsibilities

• Design and implement data-driven SEO strategies aligned with Windy Streets growth goals, improving organic rankings and driving high-quality traffic from core audiences: US CPA firms, PE firms, and multi-unit operators
• Conduct keyword research and gap analysis across service lines (FDD, CAS, audit, valuations, tax compliance, advisory) to identify content optimization and topic clustering opportunities
• Analyze competitor strategies to maintain a competitive edge in the offshore accounting space
• Optimize website content, meta tags, title tags, URLs, heading structures, internal linking, and schema markup to maximize visibility and CTR for service and solution pages
• Develop and execute digital PR and outreach strategies targeting accounting/finance publications, building ethical backlinks to strengthen domain authority and credibility
• Collaborate with the web/ops team on Core Web Vitals, site speed, mobile-first indexing, crawlability, canonicalization, structured data, and XML sitemap optimization for thewindystreet.com
• Partner with content creators, designers, and marketing ops to ensure blogs, one pagers, webinar assets, and LinkedIn content align with search intent, E-E-A-T principles, and topical authority building
• Use GA4, Google Search Console, and Zoho Campaigns/UTM tracking to monitor SEO KPIs, track algorithm impact, and identify growth opportunities
• Deliver regular performance reports with actionable insights for the marketing team and leadership
• Stay updated on algorithm updates, industry trends, and AI-driven search features (e.g., Google AI Overviews) to keep strategies current and competitive
• Work closely with the AVP of Marketing and cross-functional teams (design, web/ops, video) to align SEO efforts with campaigns, webinars, and brand initiatives
• Contribute to a high-performance, accountable marketing culture
• AI Tools Technologies Usage: The Senior SEO Executive will champion AI adoption across the SEO function, integrating AI tools into workflows to drive efficiency, scale, and smarter decision-making.
• AI Keyword Content Research: Use AI tools for rapid keyword ideation, topic clustering, and search intent mapping across accounting and advisory topics. Leverage MarketMuse and Clearscope for content gap analysis and brief generation.
• On-Page Optimisation at Scale: Apply AI writing assistants to generate and A/B test meta titles, descriptions, and headings at volume. Use NLP tools to improve semantic relevance, readability, and E-E-A-T alignment across service pages.
• Technical SEO Intelligence: Deploy AI-powered crawl tools (Screaming Frog AI integrations, Botify) to detect crawl anomalies, prioritise technical fixes, and automate structured data and schema markup recommendations.
• Predictive Analytics Forecasting: Leverage GA4s AI-driven insights alongside SEMrush to predict traffic trends, detect anomalies early, and make proactive strategy adjustments before issues impact rankings.
• AI-Assisted Reporting: Build automated SEO dashboards using Looker Studio with AI summaries and Porter Metrics to surface performance anomalies and deliver clear, data-driven stakeholder narratives with minimal manual effort.
• Generative Search SGE Readiness: Monitor and adapt strategies for Google AI Overviews (SGE) and Bing Copilot. Optimise content for featured snippets, knowledge panels, and conversational/voice search queries relevant to our audience.

Pre-requisites

• Bachelors degree in Marketing, Business, Communications, or a related field. Masters degree or relevant postgraduate certification is a plus.
• 2 to 4 years of hands-on experience in SEO with demonstrated expertise in strategy and execution in a senior or lead capacity.
• Proven track record of delivering measurable improvements in organic search rankings, traffic, and conversions - B2B or professional services experience preferred.
• Deep, up-to-date understanding of search engine algorithms, ranking factors, and Google Search Quality