Marketing Manager/Asst Manager for CBSE School

Key Responsibilities

• Student Admissions & Enrolment
• Develop and implement admission marketing strategies to achieve enrolment targets.
• Generate and nurture admission leads through various marketing channels.
• Conduct school tours and admission counseling for prospective parents.
• Follow up with inquiries and convert leads into admissions.
• Brand Building & Promotion
• Enhance the school's brand visibility and reputation.
• Plan and execute marketing campaigns, promotional activities, and awareness programs.
• Ensure consistent brand messaging across all communication channels.
• Digital Marketing
• Manage the school's website and social media platforms.
• Create and coordinate digital campaigns, online advertisements, and content marketing initiatives.
• Monitor and analyze digital marketing performance metrics.
• Events & Outreach
• Organize open houses, education fairs, school events, and community engagement programs.
• Build relationships with local communities, corporates, and educational partners.
• Coordinate promotional activities to increase school visibility.
• Market Research & Analysis
• Track competitor activities, fee structures, and market trends.
• Analyze admission data and prepare reports on lead generation and conversion rates.
• Recommend strategies to improve market positioning.
• Communication & Relationship Management
• Maintain positive relationships with prospective and existing parents.
• Coordinate with academic and administrative teams for marketing initiatives.
• Handle parent inquiries and ensure a positive customer experience.
• Budget & Vendor Management (primarily for Marketing Manager)
• Prepare and manage marketing budgets.
• Coordinate with advertising agencies, designers, printers, and digital marketing vendors.
• Ensure cost-effective utilization of marketing resources.

Required Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, Communications, or a related field.
• 3–8 years of experience in marketing, preferably in the education sector.
• Strong communication, presentation, and interpersonal skills.
• Knowledge of digital marketing, social media management, and CRM tools.
• Proficiency in MS Office and marketing analytics.

Key Competencies

• Strategic thinking
• Relationship management
• Lead generation and conversion
• Communication and presentation skills
• Event management
• Data analysis and reporting
• Team collaboration

Need a Person who can handle all the above roles. Calm and composed in nature. Should be a go getter attitude.

Candidates who are interested can walkin /share ur updated resume to our mail id Careers@tsuschennai.com

Assistant Marketing Manager: Focuses on executing marketing activities, lead management, admissions support, and event coordination under the guidance of the Marketing Manager.

Marketing Manager: Leads overall marketing strategy, admissions growth, branding, budget management, and team supervision.

Pay: ₹12,417.82 - ₹56,674.66 per month

Work Location: In person