Marketing Manager/Associate — Gold Machine

Location: Ahmedabad, Gujarat (On-site/Hybrid)

Experience: 2-3 Years

Employment Type: Full-time

About Gold Machine

Gold Machine is a fast-growing, US-facing social/sweepstakes casino platform, delivering a fun, engaging, and compliant entertainment experience to players across the US. As we scale, we're building a performance-driven marketing function — and looking for a Marketing Manager/Associate to own growth strategy, campaign execution, and optimization.

About the Role

We're looking for a hands-on, data-driven marketing professional who can own the full lifecycle of a campaign — from designing an offer, to testing it, to targeting the right audience, to measuring what worked. This is a role for someone who's comfortable moving fast, running experiments, and making decisions based on data rather than guesswork.

Key Responsibilities

• Design and launch promotional offers and campaigns to drive user acquisition, engagement, and retention
• Plan, execute, and analyze A/B tests across offers, creatives, landing pages, and messaging
• Build, schedule, and optimize push notification campaigns to drive re-engagement and reduce churn
• Plan and manage targeted advertising campaigns across platforms (Meta Ads, Google Ads, etc.), including audience segmentation and targeting strategy
• Develop and execute broader marketing strategy in collaboration with product, compliance, and customer support teams
• Monitor key marketing metrics (CAC, conversion rate, retention, LTV, ROAS) and turn insights into actionable recommendations
• Work with the Content Creator to brief and align creative assets with campaign goals
• Benchmark competitor campaigns, offers, and marketing tactics within the sweepstakes/social casino space
• Ensure marketing campaigns align with relevant compliance and responsible gaming guidelines

Requirements

• 2-3 years of experience in a marketing manager, growth marketing, or performance marketing role
• Hands-on experience running A/B tests and interpreting results to guide decisions
• Experience with push notification platforms and campaign management tools
• Practical experience running paid advertising campaigns, including audience targeting and budget optimization
• Strong analytical skills — comfortable working with campaign data and dashboards
• Solid understanding of marketing funnels, offer design, and user lifecycle marketing
• Excellent communication and cross-functional collaboration skills

Nice to Have

• Experience in iGaming, sweepstakes casino, fintech, or fast-paced consumer app growth marketing
• Familiarity with US market dynamics and player behavior in gaming/entertainment apps
• Experience with marketing automation or CRM tools

What We Offer

• Ownership of marketing strategy for a fast-scaling US-facing consumer product
• A fast-moving, experiment-friendly environment where testing and iteration are encouraged
• Direct visibility into how your campaigns impact business growth
• To apply, please share your resume and, if available, examples of campaigns or offers you've built and their results.