Marketing Manager

Company Description NexLearn is an EdTech startup focused on transforming education through innovative technology solutions. Founded by Thanush Kumar, the organization develops ERP systems, Learning Management Systems (LMS), AI-powered learning tools, and skill development platforms for students and educational institutions. NexLearn aims to streamline educational operations, enhance learning experiences, and support data-driven decision making in academic environments. Team members collaborate closely with educators and learners to build accessible, scalable, and impactful digital products.

Role Description The Marketing Manager will lead the planning, execution, and optimization of NexLearn’s marketing initiatives to drive brand awareness, user acquisition, and customer engagement. Day-to-day responsibilities include developing marketing strategies and campaigns, overseeing digital and social media marketing, creating and managing content for various channels, coordinating with product and sales teams, and tracking performance metrics to refine marketing activities. The role also involves managing external partners or agencies as needed, organizing promotional events or webinars, and ensuring consistent brand messaging across all touchpoints. This is a full-time, on-site position based in Ramachandrapuram.

Qualifications

• Experience in marketing strategy development, campaign planning, and brand positioning within technology or EdTech sectors.
• Proficiency in digital marketing practices, including social media management, SEO/SEM, email marketing, and analytics tools.
• Strong content creation skills, such as copywriting for web and marketing materials, storytelling, and basic content editing.
• Ability to conduct market and competitor research, analyze data, and translate insights into actionable marketing plans.
• Excellent communication, presentation, and stakeholder management skills, with the ability to collaborate across teams.
• Demonstrated project management capabilities, including organizing campaigns, managing timelines, and handling multiple initiatives.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant work experience in EdTech or SaaS is an advantage.
• Comfort working on-site in a fast-paced startup environment, with adaptability, problem-solving skills, and a focus on measurable outcomes.