Marketing Manager / Marketing Lead — D2C Brand

About Us

We are a fast-growing, founder-led D2C wellness brand building a trusted name in the health and nutrition space. Operating at a meaningful revenue scale (₹50–150 Cr range), we run a lean, high-ownership team where marketing isn't split across silos — the person in this seat drives the brand across performance, content, website, and commerce, working closely with founders and cross-functional teams to shape how customers discover, buy, and stay loyal to us. If you want to build something real, in a small team where your work directly moves the needle, this is for you.

The Role

We are looking for a Marketing Manager/Lead who has owned marketing end-to-end for a D2C brand — not someone who has only run ads in isolation, only managed marketplace listings, or only "coordinated with an agency." You should have built and scaled growth across multiple pillars in a single role, with real numbers to show for it.

This is a hands-on, execution-heavy role. You will be expected to get into the weeds of campaigns, funnels, and content — not just strategize and delegate.

What You Will Own

• Performance Marketing
• Plan, execute, and optimize Meta Ads and Google Ads campaigns (not just brief an agency)
• Own budgets, campaign types, targeting, and creative testing
• Track and improve ROAS, CAC, CTR, and other core performance metrics
• Brand & Content
• Shape brand voice and content strategy across digital channels
• Plan content calendars, campaigns, and creative briefs that support both brand-building and performance
• Website, Funnel & CRO
• Own the website experience on Shopify/WooCommerce
• Run landing page A/B tests and funnel optimization to improve conversion
• Use GA4 and other analytics tools to identify drop-offs and opportunities
• Retention & Lifecycle Marketing
• Build and optimize abandoned cart flows, email, SMS, and WhatsApp marketing
• Design upsell and retention strategies to grow repeat purchase rate and LTV
• E-commerce & Quick-commerce (Bonus)
• Manage listings and growth on Amazon and quick-commerce platforms (Blinkit, Zepto, Swiggy Instamart)

Who You Are

• 3–5 years of total marketing experience, with at least 1+ year in a D2C/consumer brand — ideally one operating at a comparable stage/scale to ours, rather than only large-company or agency-side experience
• Have worked across at least 3 of the 4 pillars above in the same role — performance, brand/content, website/CRO, e-commerce/quick-commerce
• Held a title like Marketing Manager or Marketing Lead, with true end-to-end ownership
• Hands-on experience running Meta Ads and Google Ads yourself, with specifics you can speak to (campaign types, budgets managed, optimizations made)
• Working knowledge of Shopify/WooCommerce, A/B testing, and GA4/analytics
• Experience with retention/lifecycle marketing — abandoned cart flows, email/SMS/WhatsApp, upsell strategy
• A track record of measurable outcomes — ROAS, CAC, CTR, revenue growth %, order volume growth
• Comfortable working in a small, lean team where you execute directly, not one where agencies or large teams do the heavy lifting for you

Nice to Have

• Experience in wellness, health, or food D2C categories
• Based in or willing to relocate to Coimbatore

Skills: ecommerce,website branding,performance marketing,marketing lead,cro,quick commerce,marketing manager,branding strategies,d2c