Marketing Manager - Home Improvement

Role Objective

• Understand current Global Home Improvement Portfolio
• Carry out insights work and understand trends in Home Improvement space.
• Work on portfolio to be launched in India in the next 3 years.
• Understand the GTM model and channels to operate.

Responsibility

• Work with APL and GPL teams and have the current Global portfolio updated.
• Work with the insights team and understand the trends in home improvements and categories that we need to play.
• Benchmark key players in the industry and understand their success criteria.

Accountable

• Identify key white space opportunities in this segment
• Shortlist portfolio including NPIs.
• Build a 3-to-5-year plan.
• Ensure that quick win projects are activated.

Key Tasks

• Market / consumer understanding and identification of consumer insights, product/positioning gaps and white spaces.
• Marketing planning for current products in the portfolio.
• NPI for imported range / white spaces. Validate, develop & deliver new products
• GTM models understanding and experiments.

Desired Profile, Experience & Qualification

• MBA from Tier 1 or Tier 2 B-School.
• Energetic individual who is interested in setting a new business.
• 4+ years of experience in Paints or Home Improvement companies (Asian Paints / Pidilite) with sales and marketing experience.