Marketing Executive (BTL Marketing)

Position: Marketing Executive (BTL Marketing)

Location: Head Office – Chinar Park, Kolkata

Salary: ₹18,000 – ₹25,000 per month

Experience: 6 Months – 2 Years

About the Role

Saburi Ply is looking for a creative and energetic Marketing Executive to support our marketing initiatives across Below-The-Line (BTL) channels. The ideal candidate should be passionate about branding, promotions, with the ability to execute campaigns that strengthen the company's market presence.

Key Responsibilities

BTL Marketing

• Plan and execute dealer meets, exhibitions, promotional events, and branding activities.
• Coordinate with vendors for printing, merchandising, branding materials, and event setup.
• Ensure timely execution of in-store branding, promotional campaigns, and activation programs.
• Monitor campaign effectiveness and prepare post-event reports.
• Coordinate with the sales team for marketing support across different regions.

Requirements

Required Skills

• Basic knowledge of Digital Marketing concepts.
• Experienced in BTL marketing activities and event coordination.
• Good communication and coordination skills.
• Creative mindset with attention to detail.
• Ability to manage multiple assignments within deadlines.

Eligibility

• Graduate in Marketing, Business Administration, or any relevant discipline.
• 6 months to 2 years of experience in BTL Marketing & Brand Promotion.
• Fresh ideas and willingness to learn are highly valued.